Bob Ottaway

Stop obsessing about the cost of individual sales leads from any given channel.  That’s old-school thinking.  Judging each campaign by counting sales results can lead to missing the big picture.  If you’re not already, it’s time to look at...

Here’s something that you can do all on your own without needing to follow Google’s Quality Raters Guidelines:  It’s create…if you don’t already have one… update and write with great detail about your company on your website’s About Us...

The big news here is that for the first time, Google is able to enforce its Quality Guidelines, so while they have been around for a while, they were issued but not able to be truly enforced.  Now, with...

All home services contractors want sales leads.  Of course, it’s the lifeblood of a profitable and growing concern.  It’s never more evident than in slower times for many of us when inflation is causing people to spend more judiciously. ...

When we first started our sales consulting in Detroit back in 1999, working with clients in some ways was a lot easier as there were so many traditional media choices, and if done properly, they all worked.  Now mass...

This “little fact” makes all the difference in the world. As we tell our clients constantly, SEO is about discipline. Marketing is about discipline. If it were easy, everyone would do it, but it’s not easy, and they don’t...

As we look at the economic landscape in 2023, we know that some of you are busy and making money, some of you are struggling to make payroll, and the majority of you are in the middle… cash-flowing but...

This is not pie in the sky.  This is happening now and can help you as we are coming off a busy summer roofing season.  Now’s the time to increase your market share as well as sales.  How?   GET...

We know that you hear it from lots of people in Roofing SEO: Shortcuts, schemes, hacks, page design, colors, you name it.  It’s out there.   The fact is, Google is too smart for that now.  They have trained their...