This “little fact” makes all the difference in the world. As we tell our clients constantly, SEO is about discipline. Marketing is about discipline. If it were easy, everyone would do it, but it’s not easy, and they don’t do it.
The “little fact”:
CALLING WITHIN 5 MINUTES IS 21X MORE EFFECTIVE THAN CALLING AFTER 30 MINUTES.
Hats off to Piet Gauchat of Olympia Moving & Storage for that piece of information as a part of his presentation at the Wheaton/Bekins Convention this past week in Orlando. It makes sense, and I think we all understand it, but when you see his data, it hammers it home.
Regardless of how long you’ve been in the Roofing Industry, getting a lead is a marketing challenge, and then qualifying it can prove difficult too. Now you have clear guidance on what you need to do to be more successful. Whether a form or a phone call, get back to them in under 5 minutes.
Onward and upward!