Pics, photos, images—they go by many names, but they all relate to the “engagability” of your website.  It’s why people spend less than 20 seconds on some websites’ Homepages, and why others have page session duration of well over a minute or more.  Here’s why:

  1. CONTENT:  You can’t ignore helpful and relevant content, but it’s not enough.
  2. IMAGES:  Lots of photos make a site interesting and provide a window into your business.  We recommend one photo per thumb scroll.
  3. STOCK V. YOUR PICS:  While you may think stock photos make your site look “sharp,” “great,” “and cool’, the prospect may not.  Most see them as fluff, placeholders, or even fake.  Sometimes a real pic gives more trust to a prospect than a “pretty” stock pic.
  4. PHOTOS YOU TAKE WITH YOUR CELLPHONE: Photos you take are far more engaging than stock photos. The prospect sees you as transparent, letting them see who you are and what your business looks like.  Keep it handy while on the job.
  5. GOOGLE LIKES YOUR PHOTOS MORE THAN STOCK:  They have said that they won’t lower a website’s rank just because you are using stock photos, but they won’t raise it either.  You can’t have too many photos especially if you do Case Studies.
  6. ONLY USE LICENSED PHOTOS:  Most stock photos are not royalty-free.  Avoid “cease and desist” letters and even lawsuits for $900-$1500.  Always buy your stock photos if you decide to use them.

Google likes transparency.  Google likes trustworthy websites.  Take your own photos.  Make your site work for you.

Onward and upward!


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