8% TO MARKETING
Stop obsessing about the cost of individual sales leads from any given channel. That’s old-school thinking. Judging each campaign by counting sales results can lead to missing the big picture. If you’re not already, it’s time to look at the multi-channel approach. What does that mean?
- LOOK AT BIG PICTURE: All of your marketing dollars should WORK TOGETHER to get you more sales.
- COUNTING LEADS: It’s still relevant to track leads the best you can, but they all can’t simply be tracked, and it’s those untrackable leads that we’re talking about here. They can add up.
- ADVERTISING WORKS: SEO. Digital. Traditional. They all have their place, and they all contribute to your overall Marketing effort…and they should all be tracked…but they also contribute to your overall BRAND PRESENCE, which leads to unsolicited business from potential customers who were influenced by a variety of your marketing efforts.
- THE SURPRISES: The internet order, in-store purchase or call that came in that you didn’t solicit. The ones that found you through a variety of your efforts. They need to be factored into your overall Marketing equation.
- FORGET THE “ONESY-TWOSEYS”: That’s old-school thinking and will hold you back. Think about how your SEO, advertising, employee attire, truck wrap, signage, and Unreasonable Hospitality contribute to your sales success.
After all the research we’ve done, we see that at 8% of gross income. That’s $80,000 per million of sales. If you’re not already there, put that into your 2024 budget. You’ll thank us for it!
Onward and upward!
For more information: https://superiorhomeservicesmarketing.com/blog/on-site-seo-vs-off-site-seo/
