Posted on by Bob Ottaway

IF YOUR WEBSITE’S INVISIBLE, YOU’RE INVISIBLE

There is all this talk about AI and how it’s said to be the biggest change since the internet itself.  Maybe all that’s true, but it doesn’t change the fact that showing up in any type of search depends on your website.  Whether it’s:

  • Google Search
  • Bing Search
  • Bing Microsoft Copilot
  • ChatGPT
  • Perplexity.ai 
  • Anthropic’s Claude
  • Or any of the host of new AI systems

they all search the internet for their answers.  If your website’s not there, you won’t be shown to prospects looking for your services.

What to do|👍

  • GET TO PAGE ONE:  If you are not near the top, you won’t get listed.  Even Page 2 may be enough, or even Page 3; it all depends.
  • OPTIMIZE YOUR SITE:  Any reputable firm holding themselves out as experts in SEO should have the expertise to do this.
  • ASK FOR REFERENCES:  Any agency with good results should be pleased to provide.
  • FORGET SHORT-TERM FIXES:  Buying listings in directories or other aggregators does not serve your own site.  You help the directory you are buying from to get better rankings.  Don’t ignore your own site.

Search is all that matters today.  Advertising is advantageous but not at the expense of SEO.  Having your site found by search engines is a must.

Onward & Upward!

For more information: https://superiorhomeservicesmarketing.com/blog/8-to-marketing/