ClickCease YOUR WEBSITE SCORECARD: PART 4 - Superior Home Services Marketing

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Superior Home Services

03/31/25

YOUR WEBSITE SCORECARD: PART 4

We are now in the fourth in our “Best Practices Scorecard” series. It’s our quick update for clients about where their site meets our highest standards. In Week One, we wrote about Google Customer Reviews. Week Two: Google Business Profiles. Week Three: Authority Entities like the BBB, and now in Week 4: The About Us Page.

  1. YOUR “ABOUT US” PAGE: It should give interesting facts about the business, its ownership, its heritage, and its management.
  2. HIGHLY CLICKED ON: We know from the heat maps we place on our client websites that the About Us page is one of the most viewed. This is especially true for independent and lesser-known brands.
  3. “ABOUT US” PRIVACY CONCERNS: We get a lot of pushback on getting clients to provide in-depth information about their business, as listed in #1 above. We understand, but if potential customers don’t know you, then you need to fill them in. 
  4. LIST MANAGEMENT TEAM WITH PICS: Here again, many will balk, but you shouldn’t. This is your bread and butter, and having a robust About Us page is smart and very important in attracting new customers.
  5. NOT A SALES PAGE: We see many so-called About Us pages that mimic the sales pages on the website. Please write about yourself, your business team, and your philosophy. This is where you need to build trust.
  6. THE LARGER THE PURCHASE, THE MORE DUE DILIGENCE: It only makes sense. If someone is making a big decision or big purchase, they want to know who they are dealing with and what you stand for, just as you would.

All customer-facing executives and employees should be featured on your website’s About Us page. New customers want to do their due diligence, and this is where they start.

Onward & Upward!

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Superior Home Services Marketing is a US-based company providing marketing and advertising consultation to home services businesses including Roofing Contractors, HVAC, Plumbers and Electricians, all of whom need sales leads which is our principal business objective. Call for services and competitive pricing.

Superior Home Services Marketing

26677 West 12 Mile Road

Southfield, MI 48034

(888) 230-4897

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Industries Served

Electrician

HVAC

Moving

Plumbing

Roofing

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Running a plumbing business comes with a constant challenge—finding new customers. Word-of-mouth referrals help, but relying on them alone leaves too many slow weeks. A well-optimized website turns online visitors into paying customers, keeping your schedule full. To generate...

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Choose Superior Home Services Marketing to partner with a home services marketing agency that can truly take you to the next level. Home services trust us because home services grow with us.

We understand that you want to be careful about your business. It’s understandable to be cautious about the steps you take to improve it. That is why we want to be a resource to you and speak with you about what your options are and which of them is the best for you.

To start, we offer a free site audit. See if your website stacks up against the competition and Google’s standards. It’s key to have a website without blemishes, as any issues with your site could cost you leads. To request yours, send in your request by filling out our simple Free Site Audit Form.

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