OFFERING PRICING OPTIONS
It’s time to pivot, if you haven’t already. It’s time to make sure that your sales strategy is to offer prospects a variety of pricing options. Is this your first choice? Probably not, but it’s the new reality. Let’s sort it out:
- COVID CHANGED EVERYTHING: I think that we’re tired of hearing this, but it’s true. We know that having to shut down for several months was a killer for many of us, although many of the government programs took out some of the sting, but at a long-term cost. That’s where we are today.
- RAMPANT INFLATION: The U.S. Treasury printed $5,000,000,000 to get us through COVID, and then another $1.9 trillion was printed under the American Rescue Plan Act in March 2021. There were no tax increases to pay for either.
- 9% INFLATION: U.S. inflation hit 9% in June 2022, according to the Bureau of Labor Statistics. This was the highest level in 40 years, with a 9.1% increase in the Consumer Price Index for All Urban Consumers. Inflation continues today at around a 2.4% level.
- INFLATION IS THE CRUELEST TAX OF ALL: Famous American economist Milton Friedman once stated this, as it erodes the value of money.
- THE POOR SUFFER: A regressive tax is one that creates a larger burden on lower-income taxpayers than on middle- or higher-income taxpayers.
- PRICE OF A DOZEN EGGS: The current average price of a dozen large, Grade A eggs in the United States is approximately $5.90. In January 2020, prior to COVID it was $1.50.
- THE “$5 DOLLAR MEAL DEAL”: This was supposed to be a July 2024 promotion by McDonald’s. They have never been able to end this discount, although they have changed the name several times.
- SO WHAT DOES THIS MEAN TO YOU? This is the state of the consumer today. Whether rich or poor, they feel this. Thus, we recommend giving them plenty of pricing choices. It will save many sales, and possibly increase the number of people who are even considering your services.
Large price increases for materials and labor are here to stay. Just like high financing rates. Get used to it. We’re going to have to suck it up.
Onward & Upward!
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