ClickCease HITCHHIKE ON YOUR COMPETITORS' TRAFFIC - Superior Home Services Marketing
SEO Facts, Sales Leads

10/27/25

HITCHHIKE ON YOUR COMPETITORS’ TRAFFIC

The pundits can say all they want about Google’s demise in Search, but they sure can’t knock what they’ve accomplished with the new, AI-boosted Google Ads. Here’s why:

  • NO LONGER FOR BEGINNERS ONLY: The days of a non-technical, non-full-time Google Ads expert being able to set up fully functioning campaigns are long over. 
  • LEVEL OF SOPHISTICATION IS CHALLENGING: And getting even more challenging every day. As the saying goes, “Don’t try this at home.”
  • WHAT’S DIFFERENT? More data. More tracking. More accountability.
  • BIDDING FOR CONVERSIONS NOW: 20 years ago, and actually until fairly recently, AdWords were all about bidding for clicks. You still can, but what a waste.
  • WHAT BIDDERS ARE MOST LIKELY TO CLICK? Once the Google machines have “learned” your website, they can better choose the prospects most likely to click through to your form or phone number. 
  • WHAT ABOUT YOUR COMPETITORS? Now we can even examine their traffic too, to improve your conversion rate even more.
  • CUSTOMER MATCHING: Want to have your customers work for you in getting even more conversions? That’s now possible too.
  • CONNECTING THE DOTS: Want to go even farther and tell Google Ads who actually bought from you? That’s possible as well.

This is all very high-level stuff, but we’re doing it every day for our clients who want total accountability and the lowest customer lead cost. It’s all out there, and we wanted you to know.

Onward & Upward!

PREPARE FOR THE LLMs:

  • SEO BOOSTER Package
  • Puts your name, address and phone in over 60 entities.
  • $85/MO. (3 months minimum, month-to-month after that)

CHECK OUT OUR MOST RECENT BLOG POSTS:

Superior Home Services Marketing is a US-based company providing marketing and advertising consultation to home services businesses including Roofing Contractors, HVAC, Plumbers and Electricians, all of whom need sales leads which is our principal business objective. Call for services and competitive pricing.

Superior Home Services Marketing

26677 West 12 Mile Road

Southfield, MI 48034

(888) 230-4897

Speak to a real person 9A-5P M-F ET

Industries Served

Electrician

HVAC

Moving

Plumbing

Roofing

The Latest from Superior Home Services Marketing

All Articles
SEO Facts
Poca Wander Stock / Adobe Stock
Typing on a laptop with graphic indicating search and artificial intelligence

NOBODY KNOWS, NOT EVEN GOOGLE

NOBODY KNOWS, NOT EVEN GOOGLE   AGI. Agents. AI overviews. You’ve probably heard it all. But what does it mean for you and your business? Here’s our initial perspective in a quick overview: NOBODY KNOWS: That’s our summation after reading,...

Get Your Free Site Audit

Choose Superior Home Services Marketing to partner with a home services marketing agency that can truly take you to the next level. Home services trust us because home services grow with us.

We understand that you want to be careful about your business. It’s understandable to be cautious about the steps you take to improve it. That is why we want to be a resource to you and speak with you about what your options are and which of them is the best for you.

To start, we offer a free site audit. See if your website stacks up against the competition and Google’s standards. It’s key to have a website without blemishes, as any issues with your site could cost you leads. To request yours, send in your request by filling out our simple Free Site Audit Form.

Free Site Audit
Aerial view of roof with workers installing new shingles. Background element for decorative purposes only.