SEO Facts

As Google rushes to catch up with Microsoft Bing, changes are being made that are still not all determined but may benefit your site if it’s not on Page One of Google search results right now.  Here’s what’s going...

Website content.  Website content.  Website content.  Gary Illyes from Google summarizes this by saying: “Without content it literally is not possible to rank. If you don’t have words on the page you’re not going to rank for it. Every...

This was a big week for homeowners and prospective homeowners, as the minutes of the FOMC (Federal Open Market Committee), which sets the Federal Reserve’s policy, not only left rates unchanged for the third (every other month) meeting in...

We’ve looked at it from all angles and we’ve come to realize that the old adage “people like to buy, but they hate to be sold to” is now more true than ever.  What does this mean for you...

Stop obsessing about the cost of individual sales leads from any given channel.  That’s old-school thinking.  Judging each campaign by counting sales results can lead to missing the big picture.  If you’re not already, it’s time to look at...

Here’s something that you can do all on your own without needing to follow Google’s Quality Raters Guidelines:  It’s create…if you don’t already have one… update and write with great detail about your company on your website’s About Us...

The big news here is that for the first time, Google is able to enforce its Quality Guidelines, so while they have been around for a while, they were issued but not able to be truly enforced.  Now, with...

All home services contractors want sales leads.  Of course, it’s the lifeblood of a profitable and growing concern.  It’s never more evident than in slower times for many of us when inflation is causing people to spend more judiciously. ...

When we first started our sales consulting in Detroit back in 1999, working with clients in some ways was a lot easier as there were so many traditional media choices, and if done properly, they all worked.  Now mass...

This “little fact” makes all the difference in the world. As we tell our clients constantly, SEO is about discipline. Marketing is about discipline. If it were easy, everyone would do it, but it’s not easy, and they don’t...