SEO Facts

SEARCH RANKINGS EVOLVE As we stated in our last newsletter, Google is making changes in how its users get their search results. Going away are the 10 blue website links, and in their place is what Google has trademarked...

GOOGLE SEARCH EVOLVES Google has seen the writing on the wall and has been forced to change its search results layout. With the advent of ChatGPT, Perplexity and Claude, they realize the “10 blue lines” of the last 20...

GOOGLE SEARCH RESULTS CHANGING Google has seen the writing on the wall and has been forced to change its search results layout. With the advent of ChatGPT, Perplexity and Claude, they realize the “10 blue lines” of the last...

GOOGLE SEARCH UNDER ATTACK. WHAT IT MEANS TO YOU. It’s happening. The new AI tools like ChatGPT are being used for more searches, and Google is fighting back. Will this affect your website’s traffic and clicks? Here’s the latest:...

CAN YOU ADMIT YOU’RE WRONG? We talk to dozens of contractors every month who are looking to get more business. A big stumbling block here is being able to listen to the experts, view the data, and then be...

OFFERING PRICING OPTIONS It’s time to pivot, if you haven’t already. It’s time to make sure that your sales strategy is to offer prospects a variety of pricing options. Is this your first choice? Probably not, but it’s the...

YOUR WEBSITE SCORECARD: PART 4 We are now in the fourth in our “Best Practices Scorecard” series. It’s our quick update for clients about where their site meets our highest standards. In Week One, we wrote about Google Customer...

YOUR WEBSITE SCORECARD: PART 3 This is the third in our weekly series of providing our years of insight into what works best to get your website ranked higher on Google. It begins with studying Google’s Quality Rater’s Guidelines…all...

YOUR WEBSITE SCORECARD: PART 2 Our years of experience in optimizing websites to rank better in search engines have provided us with valuable insights. In our last newsletter on March 4th, we talked about our Best Practices Scorecard that...

YOUR WEBSITE SCORECARD: PART 1 Our years of experience in optimizing websites to rank better in Google have provided us with valuable insights. In the next few weeks, we are going to review the results of these years of...