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HOLD ON FOR WILD RIDE AT GOOGLE

As Google rushes to catch up with Microsoft Bing, changes are being made that are still not all determined but may benefit your site if it’s not on Page One of Google search results right now.  Here’s what’s going...
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HOW TO GET MORE LEADS (PART 2)

Website content.  Website content.  Website content.  Gary Illyes from Google summarizes this by saying: “Without content it literally is not possible to rank. If you don’t have words on the page you’re not going to rank for it. Every...
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WILL YOU BE READY?

This was a big week for homeowners and prospective homeowners, as the minutes of the FOMC (Federal Open Market Committee), which sets the Federal Reserve’s policy, not only left rates unchanged for the third (every other month) meeting in...
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8% TO MARKETING

Stop obsessing about the cost of individual sales leads from any given channel.  That’s old-school thinking.  Judging each campaign by counting sales results can lead to missing the big picture.  If you’re not already, it’s time to look at...
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“ABOUT US” PAGE IS VITAL

Here’s something that you can do all on your own without needing to follow Google’s Quality Raters Guidelines:  It’s create…if you don’t already have one… update and write with great detail about your company on your website’s About Us...
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THE COST OF MONEY IS A KILLER

The big news in the economy is home sales, and sales have slowed to a more than two decades slow pace.  As your sales are tied to home sales, you will want to plan accordingly and pivot.  Here are...
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WHY ARE LEADS SO HARD TO GET?

All home services contractors want sales leads.  Of course, it’s the lifeblood of a profitable and growing concern.  It’s never more evident than in slower times for many of us when inflation is causing people to spend more judiciously. ...
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ARE YOU A FARMER OR A HUNTER?

When we first started our sales consulting in Detroit back in 1999, working with clients in some ways was a lot easier as there were so many traditional media choices, and if done properly, they all worked.  Now mass...

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Choose Superior Home Services Marketing to partner with a home services marketing agency that can truly take you to the next level. Home services trust us because home services grow with us.

We understand that you want to be careful about your business. It’s understandable to be cautious about the steps you take to improve it. That is why we want to be a resource to you and speak with you about what your options are and which of them is the best for you.

To start, we offer a free site audit. See if your website stacks up against the competition and Google’s standards. It’s key to have a website without blemishes, as any issues with your site could cost you leads. To request yours, send in your request by filling out our simple Free Site Audit Form.

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