ClickCease Bob Ottaway, Author at Superior Home Services Marketing - Page 5 of 9
SEO Facts

BEWARE! GOOGLE ADS SPAMMERS

We’ve never encountered this before, but it’s happening. Be prepared.  The facts: METRO CLIENT: Good-sized client in the biggest market in the US with a big budget. GETTING TONS OF PHONE CALLS “LOOKING FOR JOBS”: The Google ads did...
SEO Facts

HOME SALES MAR v MAY

All of you are directly affected by residential home sales.  We had anticipated 6 rate cuts this year, which would have had a direct impact on mortgage rates and, subsequently, home sales. However, the current outlook suggests we might...
SEO Facts

MORTGAGE RATES FOR ‘24 & ‘25

It’s the talk of Wall Street.  It’s the talk of millions of Americans every day.  When can we buy a house? When will mortgage rates dip so we can afford a house?  If your business is dependent on any...
SEO Facts

TO ADVERTISE OR NOT?

It’s such a simple question, but the answer is often so difficult. Here are the questions you should be asking yourself: WHERE ARE MY SALES PACING? Is my company on trend? If not, how far below?  And for how...
SEO Facts

SALES LEADS STILL BEGIN WITH A WEBSITE

People love to speculate.  People love to predict change.  People love to predict SEO is dead.  Don’t believe a word of it.  Here’s why:  BUSINESS WILL GO ON:  Regardless of how a website search is “returned,” that is, how...
SEO Facts

SHOWING UP IN SEARCH— FAQs

There’s a lot of chatter out there about AI and how it’s going to change how customers find your business.  Here are some answers to the questions we get asked the most:   WHAT SHOULD I DO ABOUT MY...
SEO Facts

NEW GOOGLE “ORGANIZED” SEARCH RESULTS

Google’s annual developers conference was held this past Tuesday, May 14, 2024. There were over 100 announcements. We’ll break down the most important ones influencing your business and your sales leads. We’ll take it a step at a time,...
SEO Facts

TIPS FROM SEO EXPERTS

We’ve been optimizing websites since 2006 and writing these newsletters just about every week to help you with more leads for your home services business.  But we rarely share our personal feelings about SEO with non-clients.  Today we will,...

Industries Served

Electrician

HVAC

Moving

Plumbing

Roofing

The Latest from Superior Home Services Marketing

All Articles
SEO Facts
VectorMine/Adobe Stock
SEO for marketing optimization and internet browser positive quality assessment vector illustration.

SEARCH RANKINGS EVOLVE

SEARCH RANKINGS EVOLVE As we stated in our last newsletter, Google is making changes in how its users get their search results. Going away are the 10 blue website links, and in their place is what Google has trademarked...
SEO Facts
Data Search Technology Search Engine Optimization SEO concept. Man hand using mobile phone and laptop computer searching information.

GOOGLE SEARCH EVOLVES

GOOGLE SEARCH EVOLVES Google has seen the writing on the wall and has been forced to change its search results layout. With the advent of ChatGPT, Perplexity and Claude, they realize the “10 blue lines” of the last 20...

Get Your Free Site Audit

Choose Superior Home Services Marketing to partner with a home services marketing agency that can truly take you to the next level. Home services trust us because home services grow with us.

We understand that you want to be careful about your business. It’s understandable to be cautious about the steps you take to improve it. That is why we want to be a resource to you and speak with you about what your options are and which of them is the best for you.

To start, we offer a free site audit. See if your website stacks up against the competition and Google’s standards. It’s key to have a website without blemishes, as any issues with your site could cost you leads. To request yours, send in your request by filling out our simple Free Site Audit Form.

Free Site Audit
Aerial view of roof with workers installing new shingles. Background element for decorative purposes only.