ClickCease Bob Ottaway, Author at Superior Home Services Marketing - Page 4 of 9
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TIME TO DUST OFF YOUR WEBSITE

TIME TO DUST OFF YOUR WEBSITE It seems like an absolute given that we get interest and mortgage relief by September 18. As of you offer financing, your businesses are sensitive to these rates, so you will benefit shortly,...
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HAPPY DAYS ARE HERE AGAIN

HAPPY DAYS ARE HERE AGAIN “Happy Days Are Here Again” if you remember the song…and we feel like singing! It’s such good news that we can finally get out of the doldrums of high mortgage and interest rates that...
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US HOMEOWNER DILEMMA: MOVE OR RENOVATE?

US HOMEOWNER DILEMMA: MOVE OR RENOVATE? And, neither looks really promising in the near term, and if repair is not paying the bills, here’s what you should do: RENOVATION: Looks like it will remain constrained. Some insights: According to...
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EXCITING TIMES AHEAD!

EXCITING TIMES AHEAD! It was quite a week last week: GOOGLE LOSES ANTI-TRUST CASE: The US Department of Justice prevailed over Google’s arguments. The judge found Google to not be helpful in that it had erased thousands of emails...
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LEADS NOW? HERE YOU GO!

LEADS NOW? HERE YOU GO! When we get calls for consulting, it’s always about sales leads. And why not? That’s what keeps a business going. Here are our recommendations for leads immediately: USE GOOGLE ADS: Your website needs to...
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WILL YOU BE READY?

WILL YOU BE READY? I think we’re all ready for some good news, and it looks like it’s on its way! Since all of your businesses depend on home and business renovation, repair or building, and this usually involves...
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IS THE CONSUMER TAPPED OUT?

It sure seems that way, and that’s a bad sign for business. It looks like we’re in for much of the same until at least September when the Federal Reserve might lower its fund rate by at least one-quarter...
SEO Facts

BUSINESS DECENT. MORTGAGE RATE CUT IN SEPT?

SALES MIXED, MOSTLY STRONG: Demand is strong in most markets for home services. We are seeing some slowdowns in home remediation services. That all changes with the weather, but unusually slow in most places. Remodeling is staying strong and...
SEO Facts

BE CAREFUL IN SWITCHING SEO AGENCIES

It’s a holiday week, so we’re keeping it short; however, don’t ignore this important graphic:   Switching SEO agencies can prove to be a long-term issue as the graph above shows. When one of our West Coast clients (Client...

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SEARCH RANKINGS EVOLVE

SEARCH RANKINGS EVOLVE As we stated in our last newsletter, Google is making changes in how its users get their search results. Going away are the 10 blue website links, and in their place is what Google has trademarked...
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GOOGLE SEARCH EVOLVES

GOOGLE SEARCH EVOLVES Google has seen the writing on the wall and has been forced to change its search results layout. With the advent of ChatGPT, Perplexity and Claude, they realize the “10 blue lines” of the last 20...

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We understand that you want to be careful about your business. It’s understandable to be cautious about the steps you take to improve it. That is why we want to be a resource to you and speak with you about what your options are and which of them is the best for you.

To start, we offer a free site audit. See if your website stacks up against the competition and Google’s standards. It’s key to have a website without blemishes, as any issues with your site could cost you leads. To request yours, send in your request by filling out our simple Free Site Audit Form.

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