Bob Ottaway

Spring is upon us, and business is starting to pick up.  However, we’re nowhere near the “busy” season, so getting more leads now is important.  Here’s what our savvy clients are doing:  Google Ads (formerly known as AdWords).  Here’s...

We research extensively to keep our clients on Page One of Google for as many keyword phrases as possible, so the testimony of Pandu Nayak, Head of Search at Google, at the anti-trust trial of US v. Google has...

We all think that malware, hacks and ransomware happen to “the other guy,” but that’s not true.  Here are some sobering thoughts from a presentation last week at the Wheaton Van Lines Moving Conference in Las Vegas by U.S....

Your prospects want to know who you are before they do business with you…especially when you are coming into their home or business. To prove this, we can show you site after site of our clients where the About...

There is all this talk about AI and how it’s said to be the biggest change since the internet itself.  Maybe all that’s true, but it doesn’t change the fact that showing up in any type of search depends...

Right now, 95% of your online prospects are finding you on Google.  That may change very soon.  So, getting your website ranked on Page One or as close to Page One as possible has never been more important.  Here’s...

Since your business is influenced by prospective customers moving into new homes or offices, this newsletter is for you.  Home sales have been slow, which has hurt some of you.  So what is the outlook?  How can we plan? ...

Google’s goal is to provide its users with the most relevant and CREDIBLE search results.  It’s a private company that still is fighting to remain #1.  So Google looks for “markers” to provide a roadmap for them to return...

Google does not want to be fooled.  There are plenty of bad actors out there looking to take advantage of search engines for their own gain and profit.  Hundreds of Google engineers spend all their days working to prevent...