ClickCease Bob Ottaway, Author at Superior Home Services Marketing
SEO Facts
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VALUE. VALUE. VALUE.

VALUE. VALUE. VALUE. Notice I didn’t say “cheap.” But you could substitute “cheap,” since people in 2026 will want the lowest price for the highest value. What’s changed? Hasn’t that always been true? Read on: MONEY IS TIGHT: Not...
SEO Facts

YOU OWE IT TO YOURSELF

YOU OWE IT TO YOURSELF As owners, we do all sorts of contortions when it comes to allocating money for advertising and marketing. We know we should do it, but we hate to spend the money. And then there’s...
SEO Facts

GOOGLE’S STILL THE BIG DOG

GOOGLE’S STILL THE BIG DOG As an entrepreneur, keeping your business alive and well depends on a pipeline full of new business. Over the past few years, you have probably been pretty happy, but now you’re probably concerned, as...
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Your Guide to AI SEO for Roofing Companies

Search is changing, we all know this. We see it every day. As more and more AI-powered search engines and tools are introduced and upgraded, homeowners are finding new ways to look for home services. Roofing contractors— If you...
SEO Facts

GOOGLE’S NOT TALKING

GOOGLE’S NOT TALKING If your website took a major hit in its ranking in late October…the 24th through the 27th to be exact…you’re not alone. Google isn’t saying anything about a core update or algorithm change, so we’re having...
Roofing Lead Generation
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Your Guide to Lead Generation for Roofers

Running a roofing company means dealing with a unique challenge that most businesses don’t face: Your customers only need your services once every 15-20 years, which means you can’t rely on repeat business the way a restaurant or retail...
SEO Tips

10 Essential Elements of SEO for Roofers

Hi, I’m Bob, and I’m the president of Superior Home Services. I’ve been a digital marketer for more than 20 years, helping home service companies like yours get hundreds of leads through digital marketing. Using SEO for roofing contractors...

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Electrician

HVAC

Moving

Plumbing

Roofing

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SEO Facts
VectorMine/Adobe Stock
SEO for marketing optimization and internet browser positive quality assessment vector illustration.

VALUE. VALUE. VALUE.

VALUE. VALUE. VALUE. Notice I didn’t say “cheap.” But you could substitute “cheap,” since people in 2026 will want the lowest price for the highest value. What’s changed? Hasn’t that always been true? Read on: MONEY IS TIGHT: Not...

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