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INTEREST RATES STATIC— WHAT TO DO

INTEREST RATES STATIC— WHAT TO DO   Wall Street bankers believed the lowering of the prime rate would substantially reduce borrowing costs. It hasn’t because the US economy remains strong and most financing packages are resold at the prevailing...
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GOOGLE LEAKS PROVIDE GUIDANCE

GOOGLE LEAKS PROVIDE GUIDANCE   You may be asking yourself, “Why all of the concentration on Google?” It’s a fair question, and here’s why: YOUR SALES VOLUME: Businesses like yours in Home Services hire us to make them money,...
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TRUST TRUST TRUST

TRUST. TRUST. TRUST What if we told you that you need a person in charge of trust and safety at your business? You’d probably laugh. But Google Search has one in Laurie Richardson, and it’s an important position. Here’s...
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Google Ads for Roofers

Boost Your Lead Generation Staying ahead in the competitive roofing industry can be challenging. One effective way to grow your roofing business is through Google Ads. This powerful tool can increase your visibility, attract more potential customers, and help...
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TUG OF WAR

TUG OF WAR Our primary, overarching job is to get you more sales leads. That’s what a sales lead generation company like Superior Home Services Marketing is hired to do. Then why is it so hard? GOOGLE HAS 95%...
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GET READY FOR MORE BIZ

GET READY FOR MORE BIZ We wanted to postpone this week’s newsletter until we saw how many basis points the Federal Reserve was going to lower the Fed Funds Rate yesterday. This rate directly relates to what people pay...
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TIME TO DUST OFF YOUR WEBSITE

TIME TO DUST OFF YOUR WEBSITE It seems like an absolute given that we get interest and mortgage relief by September 18. As of you offer financing, your businesses are sensitive to these rates, so you will benefit shortly,...

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HVAC

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Aerial view of roof with workers installing new shingles. Background element for decorative purposes only.