ClickCease Bob Ottaway, Author at Superior Home Services Marketing
Roofing Lead Generation
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Your Guide to Lead Generation for Roofers

Running a roofing company means dealing with a unique challenge that most businesses don’t face: Your customers only need your services once every 15-20 years, which means you can’t rely on repeat business the way a restaurant or retail...
SEO Tips

10 Essential Elements of SEO for Roofers

Hi, I’m Bob, and I’m the president of Superior Home Services. I’ve been a digital marketer for more than 20 years, helping home service companies like yours get hundreds of leads through digital marketing. Using SEO for roofing contractors...
SEO Facts
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HITCHHIKE ON YOUR COMPETITORS’ TRAFFIC

HITCHHIKE ON YOUR COMPETITORS’ TRAFFIC The pundits can say all they want about Google’s demise in Search, but they sure can’t knock what they’ve accomplished with the new, AI-boosted Google Ads. Here’s why: NO LONGER FOR BEGINNERS ONLY: The...
SEO Facts
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Typing on a laptop with graphic indicating search and artificial intelligence

NOBODY KNOWS, NOT EVEN GOOGLE

NOBODY KNOWS, NOT EVEN GOOGLE   AGI. Agents. AI overviews. You’ve probably heard it all. But what does it mean for you and your business? Here’s our initial perspective in a quick overview: NOBODY KNOWS: That’s our summation after reading,...
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Home Services Keyword Research Guide

As a home services business owner, your ultimate goal isn’t getting passive users to your website—it’s attracting the right kind of visitors who will actually book your services and become paying customers. How do you bring in those high-quality...

Industries Served

Electrician

HVAC

Moving

Plumbing

Roofing

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