GOOGLE LEAKS PROVIDE GUIDANCE
You may be asking yourself, “Why all of the concentration on Google?” It’s a fair question, and here’s why:
- YOUR SALES VOLUME: Businesses like yours in Home Services hire us to make them money, plain and simple. We’re good people, but driving your sales is the key.
- HOW DO YOU GET MORE SALES? By having more prospects visiting your website.
- HOW DO YOU GET MORE PROSPECTS TO VISIT YOUR WEBSITE? Two ways:
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- Appearing on Page One of a Google search organically (by search engine optimization, or SEO).
- Appearing on Page One of a Google search by buying Google Ads. (PPC)
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- WEBSITES ON PAGE ONE GET TRAFFIC: Most people searching do not search past the first page of search results.
- TRAFFIC DRIVES CLICKS: If the prospect doesn’t see your site they can’t click on it.
- CLICKS DRIVE VISITS TO YOUR SITE: This is where your sales begin. They either phone you or fill out a form on your site asking you to call them back after seeing your website.
- NEW DISCOVERY? Yes. Google is actually monitoring your personal computer when you are using their Chrome browser and counting your clicks on your website. They have not confirmed this, and they probably won’t, but there is solid evidence out there. This directly influences whether your site will appear on Page One of a Google search result.
- WHAT SHOULD YOU DO? Make sure that your site is getting clicks so it will appear on Page One for at least some searches by:
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- Improving your SEO marketing, and/or
- Buying Google Ads right now to get more clicks to your site while you bolster your SEO.
Can we absolutely prove this? No. Do we think there are enough new facts out there to believe the new evidence? Yes. Prudence dictates being proactive.
Onward & Upward!
More info: Search Quality Evaluator Guidelines
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