ClickCease GOOGLE “NO- NOs” TO SINK YOU - Superior Home Services Marketing

SEO Sales Leads

Superior Home Services

09/10/24

GOOGLE “NO- NOs” TO SINK YOU

Why does Google have so many rules? SPAM! That’s right. Spam. According to Cathy Edwards, head of User Trust for Search: “Spam is one of the biggest problems that we face… As an example, 40% of pages that we crawled in the last year in Europe were spam pages. This is a war that we’re fighting, basically”.

Here are the “NO-NOs” that will prevent you from a high ranking on Google:

  • NO OPTIMIZED GOOGLE BUSINESS PROFILE  This is a basic building block that Google uses in locating your website out of billions of pieces of information on the web.
  • NO OPTIMIZED ABOUT US PAGE: A page that fills the visitor in on your business, from its founding to the present. Who owns it? Who runs it? Photos of all the executive team and even the staff if you like. Some clients even include how long each employee has worked for you. 
  • NO BUSINESS ADDRESS: Be upfront about where you are located if they want to visit.
  • NO LICENSES: While not relevant for all businesses, if you are required to have a license with some state or federal agency, always list the license numbers.
  • NO LOCAL PHONE NUMBER: You would be surprised how many tech companies look for this…especially Apple.
  • NO GOOGLE AND/OR YELP CUSTOMER REVIEWS: Your future customers are smart. They can tell a “cherry-picked” curated review that you have listed on your site from an unbiased Google review on the site that is fed from your Google Business Profile. Yelp is a little less trustworthy but still relevant in some states and with some clients.

We have given you some “golden nuggets” here that will substantially affect your Google traffic once put into place. Remember…most changes on your site will not be effectuated by the Google machines for several months. This is not always the case, but it generally is. 

One more very important point: GOOGLE CHANGES THEIR ALGORYTHMS 3-6 TIMES A DAY TO PREVENT SPAM. Not optimizing your site regularly will cost you.

Onward & Upward!

More info: A Google Documentary

BLOG SUGGESTIONS:

 

Superior Home Services Marketing is a US-based company providing marketing and advertising consultation to home services businesses including Roofing Contractors, HVAC, Plumbers and Electricians, all of whom need sales leads which is our principal business objective. Call for services and competitive pricing.

Superior Home Services Marketing

26677 West 12 Mile Road

Southfield, MI 48034

(888) 230-4897

Speak to a real person 9A-5P M-F ET

Industries Served

Electrician

HVAC

Moving

Plumbing

Roofing

The Latest from Superior Home Services Marketing

All Articles
Uncategorized

Google Ads for Roofers

Boost Your Lead Generation Staying ahead in the competitive roofing industry can be challenging. One effective way to grow your roofing business is through Google Ads. This powerful tool can increase your visibility, attract more potential customers, and help...
SEO Facts

TUG OF WAR

TUG OF WAR Our primary, overarching job is to get you more sales leads. That’s what a sales lead generation company like Superior Home Services Marketing is hired to do. Then why is it so hard? GOOGLE HAS 95%...

Get Your Free Site Audit

Choose Superior Home Services Marketing to partner with a home services marketing agency that can truly take you to the next level. Home services trust us because home services grow with us.

We understand that you want to be careful about your business. It’s understandable to be cautious about the steps you take to improve it. That is why we want to be a resource to you and speak with you about what your options are and which of them is the best for you.

To start, we offer a free site audit. See if your website stacks up against the competition and Google’s standards. It’s key to have a website without blemishes, as any issues with your site could cost you leads. To request yours, send in your request by filling out our simple Free Site Audit Form.

Free Site Audit
Aerial view of roof with workers installing new shingles. Background element for decorative purposes only.