Our mission is to connect your roofing company with leads that you can easily convert. For roofing companies still trying to carve out their niche in their market’s digital sphere, it can be a challenge to get traffic in. That’s where Marketers for Roofers comes in.
We understand that your business might not have the budget to have a marketing agency on retainer at this stage, but we provide one-off services that can be effective in boost your online visibility and increasing your roofing business leads.
Homepage Optimization
Think of the Homepage of your website as your digital storefront. It’s the first thing prospective customers see when they enter your website. Because of this, it has to be both SEO-optimized and user-friendly, offering crucial information while keeping visitors engaged.
This can be a difficult balancing act, but our expert Homepage Enhancement service is up to the task:
- Page Layout: Our team will craft a unique Homepage for you, taking inspiration from our proven designs and tailoring them to your brand, all while working within the limits of your website creator.
- Page Content: We’ll craft compelling text for your new Homepage, ensuring it’s optimized for search engine visibility while maintaining a superior user experience.
- Title Tag & Meta Description: We’ll enhance the Title Tag and Meta Description to promote an increase in click-through rates by providing a back-end road map to Google.
- Add Images: We’ll include photos from your own collection or from your product gallery, if available. They convert better than stock images, according to Google.
- Add Schema: Schema is a type of coding that interacts directly with search engines for various purposes. We’ll apply this code where relevant.
This individual service provides your website with an impressive focal point, boosting the chances of higher visitor traffic and making it easy for them to request a quote.
Interior Site Optimization
Many roofing businesses miss out on leads due to a “thin” website that doesn’t feature separate pages for different keywords defining your services. This greatly hampers your potential to attract new visitors from Google.
Our interior site optimization service offers you pages that are both search engine optimized and promote your services, enabling you to boost traffic and lead generation. Here’s what this service entails:
- Research Keywords: It’s crucial to identify the right keywords that customers use when searching for roofing services. We conduct a thorough keyword analysis, tailoring our strategy to the services you offer and the market you’re in.
- Research Competitor’s Pages on Page One of Google: We meticulously analyze their pages to discern their successful strategies (or mistakes) that could be applied to your own interior pages.
- Research Popular Previous Searches: For each service you provide, we’ll investigate what people are Googling related to those services so we can make sure your website appears for that service.
- Write New Pages: We’ll hand-write content for the page based on our thorough research.
- Post Page to Website: After you approve, we’ll upload the page to the site, ensuring it’s properly linked in the menu.
- Add Schema Markup (As Appropriate): We’ll apply the most effective schema to your pages, a type of coding that provides valuable data to search engines.
We can adjust the number of pages to fit your specific needs and budget.
