After the initial build for our website we received tremendous feedback and started seeing an increase in phone calls and people who were just finding our business for the first time. The team members at Ottaway did a tremendous job and are very easy and accommodating to work with.
In today’s digital age, a strong online presence is vital for roofing businesses. Your website is like a digital storefront, showcasing your services to potential customers. Effective SEO (Search Engine Optimization) strategies can attract more visitors to your site and turn them into leads. SEO helps your website appear higher in search results, making it easier for people to find you when they need roofing services. This involves optimizing your website’s content, structure, and local online presence. By focusing on these elements, you can improve your visibility online, attract more potential customers, and grow your roofing business. As we explore roofing SEO, you’ll see how these strategies can significantly boost your company’s success in the digital world.
We develop informative pages and enhance existing content to engage visitors, convert them into leads, and boost your Google rankings.
We implement our proven structure and design to keep users engaged and encourage them to contact you or fill out forms.
We create a monthly posting schedule to maintain your brand's online presence and maximize lead-generation opportunities.
We manage your Google Business Profile and oversee your listings on various platforms like Facebook and Linkedin.
SEO is a game-changer for roofing companies in the digital marketplace. Here’s why:
At Superior Home Services Marketing, we understand the crucial role of strong online visibility for roofing companies. With our fully-staffed office in the USA, operating Monday to Friday from 9 AM to 5 PM ET, we’re always ready to support your SEO needs. We’ve been successfully generating leads for hundreds of clients since 2010, and we craft tailored SEO strategies that boost your online presence and position your roofing business as the top choice within your market. “Unlike most agencies, our fully-staffed office ensures we are always available to pick up the phone when you call and provide the support your roofing business needs,” says Bob Ottaway, owner of Superior Home Services Marketing.
Effective SEO for roofing companies involves a combination of on-page optimization, off-page optimization, and technical SEO. On-page optimization focuses on creating relevant and valuable content for your website. Off-page optimization involves building quality backlinks and managing your online reputation. According to the Search Engine Journal, “Technical SEO refers to optimizing your website’s technical elements to ensure that search engines can crawl, index, and render your webpages correctly.” In simpler terms, technical SEO ensures your website is fast, mobile-friendly, and easy for search engines to understand and navigate, which can improve your chances of ranking higher in search results.
At Superior Home Services Marketing, we integrate all these crucial elements to provide a comprehensive SEO solution for roofing businesses. With over a decade of experience getting leads for hundreds of clients, our team develops strategies specifically designed for the roofing industry, ensuring optimal results and lead generation. “We believe in a holistic approach to SEO that combines the best practices in the industry with tailored solutions for each roofing client,” states our owner, Bob Ottaway.
The cost of optimizing a roofing website can vary based on several factors, including market size, complexity of work required, and campaign goals. Typically, roofing businesses can expect to invest between $1,500 to $5,000 per month for professional SEO services. “78.2% of SEOs charge monthly retainers for some or all of their services,” explains Ahrefs. While this may seem like a significant expense, it’s important to view SEO as a long-term investment that can drive more qualified leads to your roofing business over time, potentially offering a substantial return on your initial investment.
At Superior Home Services Marketing, we offer competitive pricing tailored to roofing contractors. We ensure that every dollar spent brings value, providing solutions that offer a return on investment with long-term market share growth and increased organic leads. Our commitment to transparency includes monthly meetings where we review your progress and presence on search engines, keeping you informed every step of the way. We believe in our ability to deliver results, which is why we operate on a no-contract basis, giving you the flexibility to assess our performance without being tied to long-term commitments. Additionally, we offer a 30% discount on the first month to show our commitment and put some skin in the game. “Our pricing model is designed to ensure that you see a measurable return on your investment in roofing SEO, starting with a 30% discount in the first month,” explains our owner, Bob Ottaway.
SEO is a long-term strategy, and results take time to take shape. Generally, businesses start seeing improvements in rankings after 1 to 3 months. However, it’s important to understand that SEO is an ongoing process, and maintaining rankings requires consistent effort and adaptation to changing algorithms and competition. Search Engine Journal explains, “You can’t accurately predict exactly how long SEO takes until you start putting in the work. However, you can make a highly educated guess based on certain variables. Then, over time, you can get a better idea of how long it may take within your particular niche against your competitors.“
At Superior Home Services Marketing, we set realistic expectations while working diligently to accelerate your SEO progress. Our experienced team employs various pieces of software and industry best practices to optimize your roofing website effectively. We provide detailed monthly reports about your site’s performance, keyword rankings, and traffic growth. Our transparent approach includes monthly strategy sessions where we discuss ongoing optimizations and new opportunities to enhance your online presence, ensuring you’re always in the loop about your SEO campaign’s progress. “We aim to deliver noticeable improvements within a realistic timeframe for roofing companies, leveraging our experience since 2010,” assures our owner, Bob Ottaway.
Local SEO, content marketing, and technical optimization are crucial for roofing businesses. “46% of Google searches are for local businesses. They look for vendor suggestions and even specific business addresses,” states HubSpot.com. Local SEO ensures visibility to customers in your service area, while content marketing establishes you as an authority in the roofing industry. Technical optimization ensures your site performs well for users, especially those searching on mobile devices.
At Superior Home Services Marketing, we help roofing businesses leverage these effective strategies. Our team stays updated with the latest trends and best practices to keep our clients ahead of their competitors. We offer a holistic approach, covering all aspects of SEO as part of our comprehensive plan. “Our goal is to position your roofing business as a leader in your local market through proven SEO strategies,” states our owner, Bob Ottaway.
Selecting the right SEO agency involves assessing their experience, understanding their approach, and evaluating their past results. Choosing a provider who understands the roofing industry, has a proven track record, and communicates transparently is crucial. This Forbes article explains, “Look for agencies that have experience in your industry and the specific SEO services you need. Check their website, case studies, testimonials and reviews for evidence of their expertise.”
At Superior Home Services Marketing, we stand out as a trusted choice in the roofing industry. Our dedicated team, combined with our deep industry knowledge, ensures we provide exceptional services tailored to your specific needs. “We pride ourselves on delivering profitable results for roofing companies and have references to prove it,” states our owner, Bob Ottaway.
Local SEO is particularly beneficial for roofing businesses. Most customers search for roofing services in their local area. Tools like Google Business Profile allow businesses to target this audience directly. This Forbes article emphasizes, “Google My Business has always been important because it’s often the first thing your customers notice when they search for your business.” While other local search tools exist, Google Business Profile remains the most influential in attracting local customers due to Google’s dominant market share.
At Superior Home Services Marketing, we prioritize optimizing our clients’ Google Business Profiles. We ensure comprehensive and clear information is present on the page and provide means for generating genuine, positive reviews from your customers. Local SEO is a key component of our strategy. “Your Google Business Profile is where it all begins!” emphasizes our owner, Bob Ottaway.
SEO constantly evolves, and what works today may not be as effective tomorrow. It’s crucial to regularly update your roofing SEO strategy to stay aligned with the latest search engine algorithms, industry trends, and customer behaviors. Semrush.com simply states, “SEO trends are always changing. To get or stay ahead, you need to stay up to date.” Your marketing company should stay on top of digital space updates to keep you ahead of the competition.
At Superior Home Services Marketing, we adopt a proactive approach to SEO. We constantly monitor, analyze, and adjust our strategies according to Google’s changes and your competitor’s website inititives to ensure your roofing business remains at the forefront of your market. “Continuous vigilance and adaptation are vital to maintaining a competitive edge in roofing SEO,” explains our owner, Bob Ottaway.
Choose Superior Home Services Marketing to partner with a home services marketing agency that can truly take you to the next level. Home services trust us because home services grow with us.
We understand that you want to be careful about your business. It’s understandable to be cautious about the steps you take to improve it. That is why we want to be a resource to you and speak with you about what your options are and which of them is the best for you.
To start, we offer a free site audit. See if your website stacks up against the competition and Google’s standards. It’s key to have a website without blemishes, as any issues with your site could cost you leads. To request yours, send in your request by filling out our simple Free Site Audit Form.
Free Site Audit
