After the initial build for our website we received tremendous feedback and started seeing an increase in phone calls and people who were just finding our business for the first time. The team members at Ottaway did a tremendous job and are very easy and accommodating to work with.
“Your website is the foundation of your marketing, so optimizing your website constantly only makes sense.”
We handle writing new pages and rewriting existing content on your site to make it user-friendly and helpful, converting more traffic into leads and getting you ranked higher on Google.
As we work on your site, we put it into our tried-and-true format to keep people engaged with your website and lead them to give you a call or fill out a form.
From Facebook to LinkedIn, we put together a monthly calendar of social media posts to ensure that your brand is active across the web and taking advantage of every avenue to generate leads.
This includes the management of your Google Business Profile as well as the monitoring of your profile on a variety of directories, including Yelp and Angi.
We offer everything for your marketing needs, including paid digital advertising management, website builds and rebuilds, website hosting, and even media buying and creative for traditional advertising, such as billboards and direct mail.
SEO, or Search Engine Optimization, is the process of enhancing a website or online content to improve its visibility on search engine results pages. When done effectively, SEO can drive organic, unpaid traffic to a site, increasing exposure and potential business. For plumbers, SEO is especially crucial as most homeowners turn to search engines like Google when facing plumbing issues. Search engine optimization allows you to meet people who are actively seeking out plumbing help, as opposed to putting your brand in front of people who aren’t currently in the market.
“Creating and maintaining a strong SEO strategy can help ensure that a brand is being seen by the right audiences, and it’s a cost-effective method to drive traffic, leads and sales,” emphasizes Forbes.
Superior Home Services Marketing understands the nuances of the plumbing industry and how homeowners search for services. With a background in serving home services companies since 2008, we bring proven strategies to elevate your plumbing business on search engines. Our Sterling Service guarantees an unmatched dedication to your business’s growth.
“SEO connects plumbers with homeowners at their exact moment of need. When someone has a plumbing emergency, they’re searching Google, not browsing ads,” emphasizes Superior Home Services Marketing CEO Bob Ottaway, with over 40 years of experience in the industry.
Local search refers to the process of optimizing your online presence to attract business from local searches, typically within a certain geographic radius. With tools like Google Business Profile, your business can ensure it’s discoverable when people near you are in need. For plumbers, this is particularly beneficial as timely service in a customer’s area often determines the choice of a service provider. “Local SEO aims to optimize digital properties for a specific vicinity so people can find a business quickly and easily, putting them one step closer to a transaction,” states Search Engine Journal.
Superior Home Services Marketing puts a focus on optimizing your Google Business Profile and monitoring other local search platforms, such as Yelp, Angi, and more. We understand that when plumbing emergencies arise, homeowners quickly turn to Google and often will look through the Google Business Profiles near them. By ensuring your business is prominent on Google’s local search, we aim to drive more leads and urgent service calls your way. “A well-optimized Google Business Profile is often the difference between a fully booked schedule and idle trucks,” notes Superior Home Services Marketing president Bob Ottaway.
Targeting the right keywords is fundamental for successful SEO. “Find natural ways to incorporate keywords into your existing site content, such as the home page and other pages in the top navigation menu,” advises SharkBite. High-volume keywords are search terms that get a large number of searches per month, ensuring broad visibility. On the other hand, low-volume keywords may have fewer searches but can be less competitive and highly specific, driving more qualified leads. Examples of high-volume keywords include “plumbers near me” and “plumbing services”, while low-volume keywords might include “bathroom faucet repair near me” and “lead pipe replacement services”. The key is to get a good mix, targeting both high and low-volume keywords throughout your site.
At Superior Home Services Marketing, our experts dissect both high and low-volume keywords to create a balanced approach. Leveraging our deep understanding of home services, we pinpoint terms that resonate with your potential clients, ensuring better visibility and higher conversions for your plumbing business. We use our deep experience in home services marketing to pinpoint the buying process of your customers and blend that with your company’s unique operations to determine the best keyword plan for your website.
“The most valuable keywords balance search volume with customer intent. Service-specific terms deliver customers who know exactly what they need and are ready to pay,” informs Bob Ottaway, president of Superior Home Services Marketing.
Online reviews significantly influence SEO, especially for local businesses. Reviews serve as social proof, instilling trust in potential customers. While platforms like Facebook and Yelp are essential, Google customer reviews carry substantial weight in determining your site’s rank in local search results. This not only helps you get your brand in front of potential customers, but reviews help you convert those potential customers into leads, prompting them to reach out by demonstrating your experience and expertise. Search Engine Land explains further, “Google and other search engines use off-site signals to measure the relevancy, authority and trustworthiness of your brand. Reviews are some of the most consistent channels marketers can use to improve these signals.”
Superior Home Services Marketing places a significant focus on acquiring and managing Google customer reviews for your plumbing business. Recognizing the power of positive testimonials, we implement our own proprietary software to help you turn satisfied clients into positive reviews, enhancing your SEO and overall online reputation. “Every 5-star review works 24/7 as both a trust signal to customers and a ranking signal to Google,” explains Superior Hoe Services Marketing CEO Bob Ottaway.
B2B (Business-to-Business) and B2C (Business-to-Consumer) SEO differ not only in their target audience but also in their strategic approach. B2C SEO primarily focuses on targeting individual homeowners, often emphasizing quick solutions, emergency services, and localized keywords. On the other hand, B2B SEO strategies aim at businesses in need of plumbing services, emphasizing long-term contracts, commercial plumbing expertise, and often employ industry-specific jargon or technical terms. “Effective content marketing provides value by helping your target audience solve their problems or achieve their goals. In B2B content marketing, that means the problems and goals of the business, not the individual,” notes Search Engine Land. The content tone, keyword selection, and user intent vary between the two, necessitating distinct strategies.
Superior Home Services Marketing possesses vast experience in catering to both B2B and B2C home services clientele. Whether you’re reaching out to individual households, larger businesses, or both, our SEO strategies are custom-fit to ensure you connect with your desired audience effectively. Bob Ottaway, Superior Home Services Marketing president, recommends, “Homeowners with emergencies need you now, while commercial clients might research for weeks. Effective SEO strategies must address both these distinct decision-making processes.”
The digital landscape is continually evolving, and so are SEO strategies. It’s vital for plumbers to frequently assess and adjust their SEO plans to maintain and improve their search rankings. Periodic updates account for algorithm changes, competitor activities, and shifting consumer behaviors.“Google makes over 500 tweaks to its algorithm every year–that’s more than one per day,” informs HubSpot. The web is an ever-changing landscape, which means that search engine optimization is far from a set-it-and-forget-it process.
At Superior Home Services Marketing, we believe in proactive SEO management. We constantly monitor performance metrics, industry trends, and search engine updates to refine your plumbing business’s SEO strategy, ensuring sustained online visibility and lead generation. Our content creation on your website reflects this, consistently being updated to match the changing standards of search engine algorithms and user intent in order to get you the most leads possible. “I recommend quarterly strategy reviews with monthly content updates to stay ahead of competitors,” states Superior Home Services Marketing CEO Bob Ottaway.
Success in SEO is gauged through metrics such as organic traffic, keyword rankings, lead conversions, and more. Monitoring these metrics offers insights into the effectiveness of your SEO strategy and areas that may need fine-tuning. DashThis outlines the three steps to SEO metrics tracking:
Some key pieces of data to keep an eye on include how well your site is ranking on Google, how much traffic your site is bringing in compared to the same period last year, and how much of that traffic is converting into leads.
With Superior Home Services Marketing, clients receive comprehensive reports detailing their SEO performance. We offer monthly meetings where we go over everything related to your website management, including pouring over the key data points for how well your site is growing. “Focus only on metrics that lead to revenue—calls, form submissions, and paying jobs. Everything else is just vanity,” advises the CEO of Superior Home Services Marketing, Bob Ottaway. From traffic growth to keyword movement, we present a clear picture of where you stand and the return on your investment with data that comes straight from the source.
Video content has become a powerful tool in the digital space. For plumbers, videos can showcase services, offer DIY tips, or provide customer testimonials, enhancing user engagement and SEO. “Although content like blog posts and web pages differ from video content, video SEO serves the same purpose: it aims to increase the searchability of your videos,” says 3Play Media. As your users are becoming more and more used to taking in videos as they search the web, it is key that you have these available.
Superior Home Services Marketing recognizes the potential of video content in SEO. We can guide your plumbing business in integrating videos into your SEO strategy, ensuring your content not only ranks well but also genuinely resonates with potential clients. “In an industry where trust is everything, video creates connections that text simply can’t match,” highlights Bob Ottaway, Superior Home Services Marketing president. Our video marketing services come bundled into our standard SEO package, giving you the opportunity to convert clients with forward-thinking content at no extra cost!
Choose Superior Home Services Marketing to partner with a home services marketing agency that can truly take you to the next level. Home services trust us because home services grow with us.
We understand that you want to be careful about your business. It’s understandable to be cautious about the steps you take to improve it. That is why we want to be a resource to you and speak with you about what your options are and which of them is the best for you.
To start, we offer a free site audit. See if your website stacks up against the competition and Google’s standards. It’s key to have a website without blemishes, as any issues with your site could cost you leads. To request yours, send in your request by filling out our simple Free Site Audit Form.
Free Site Audit
