After the initial build for our website we received tremendous feedback and started seeing an increase in phone calls and people who were just finding our business for the first time. The team members at Ottaway did a tremendous job and are very easy and accommodating to work with.
An online presence is a game-changer for roofing businesses in today’s market. Your website is a 24/7 representative, often forming the initial impression for potential customers. A well-crafted roofing website does more than list your services; it establishes credibility, highlights your expertise, and turns curious visitors into qualified leads.
As we delve into the key aspects of effective web design for roofing professionals, you’ll see how each element—from simple navigation to compelling content—collaborates to build a high-performance online platform. Much like an expertly installed roof protects and enhances a home’s value, a strategically designed website establishes your online reputation and elevates your roofing business above the competition.
Since 2008, we have specialized in creating websites that generate leads for roofing businesses and guide potential customers through a proven conversion funnel.
Our approach focuses on mobile-friendly design ensuring your roofing website ranks high in search results and provides a great user experience.
We offer tailored web development solutions with customized features to meet the unique needs of roofing contractors and enhance their online presence.
With our fully-staffed office available 9-5 EST, we provide real-time support for your roofing website and will always answer the phone.
A successful roofing website combines several essential elements to showcase your services and convert visitors into customers effectively. These components include a clean, professional design that reflects your brand, easy-to-use navigation, and clear calls-to-action (CTAs). High-quality images of your work, customer testimonials, and detailed service descriptions are important for building trust and demonstrating expertise. Additionally, incorporating elements like an emergency contact feature, online quote request forms and educational content about roofing can significantly enhance user engagement and lead generation. This Yoast article adds, “You won’t please everyone with your design. You should, however, create a website design that fulfills the goals you set. For example, your message should come across loud and clear.”
At Superior Home Services Marketing, we’ve honed our approach to creating roofing websites that deliver results since 2008. Our team focuses on designing sites that look great and function as powerful marketing tools. We incorporate features like galleries of completed projects, Google Customer Review integration, and easy-to-use contact forms strategically placed throughout the site. Our fully-staffed office, available 9-5 EST, ensures we’re always ready to support your website needs and answer any questions. “Our roofing websites are designed to be as durable and effective as the roofs our clients install,” states our owner, Bob Ottaway.
Web design plays a pivotal role in lead generation for roofing companies. Forbes emphasizes, “Having a strong online presence, particularly a website, can be make or break for generating more revenue.” A well-designed website guides visitors through a carefully crafted journey, encouraging them to take action. This might include requesting a quote, scheduling an inspection, or making a phone call. Key design elements that boost lead generation include prominently displayed contact information, strategically placed call-to-action buttons, and user-friendly forms.
At Superior Home Services Marketing, we specialize in creating lead-generating powerhouses for roofing businesses. Our designs incorporate proven techniques that turn website visitors into qualified leads. We strategically place CTAs and implement features like click-to-call buttons for mobile users, making reaching out easy for potential customers. Our team’s expertise, developed over years of focusing on the home services industry, allows us to create websites that truly resonate with your target audience. “We design each roofing website with a clear purpose: to generate leads and grow your business,” emphasizes our owner, Bob Ottaway.
Mobile optimization is no longer optional for roofing websites—it’s essential. Search Engine Journal states, “Mobile traffic accounts for nearly half of all web traffic, globally.” With an increasing number of users accessing the internet via smartphones and tablets, a mobile-friendly design ensures your website performs well on all devices. This includes responsive layouts that adjust to different screen sizes, fast loading times, and easy-to-use navigation on touch screens. Mobile optimization also positively impacts your search engine rankings, as search engines prioritize mobile-friendly sites.
At Superior Home Services Marketing, we employ a mobile-first approach to web design for our roofing clients. This means we design with mobile devices in mind from the start, ensuring a seamless experience across all platforms. Our mobile-optimized designs feature easy-to-tap buttons, streamlined content, and quick access to contact information—important for users searching for emergency roofing services. We rigorously test each site on various devices to guarantee optimal performance. “In the roofing industry, where emergency services are often needed, a mobile-friendly website can be the difference between gaining or losing a customer,” notes our owner, Bob Ottaway.
Choosing the right Content Management System (CMS) is key to the long-term success of a roofing website. The ideal CMS should offer a balance of functionality, ease of use, and flexibility. Important factors to consider include the ease of updating content, integrating essential features like appointment scheduling or customer reviews, and the ability to scale as your roofing business grows. Popular CMS platforms like WordPress, Joomla, and Drupal offer a range of features and are widely used due to their user-friendly interfaces and extensive customization options. This Forbes article explains, “WordPress is one of the most popular options due to its versatility and customization capabilities.”
At Superior Home Services Marketing, we recommend WordPress for our roofing clients due to its versatility and robust plugin ecosystem. Since 2008, we’ve found that WordPress provides the perfect balance of ease of use and powerful features for roofing websites. We include integrating features like real-time Google Customer Reviews on each page, which updates in real-time and builds credibility with potential customers. Our team provides comprehensive training on how to use the CMS, ensuring you can easily update your site’s content. For clients who prefer hands-off management, we offer ongoing website optimization services. Our fully-staffed office, available 9-5 EST, ensures that support is always just a phone call away. “WordPress gives our roofing clients a solid foundation to build their online presence, much like a well-constructed roof,” states our owner, Bob Ottaway.
Security is vital for roofing websites, especially when handling customer information or integrating payment systems. This Forbes article warns, “This year has seen cybercriminals’ confidence growing to the point that CEOs have had to step down after data hacks and pro tech experts have lost money.” Essential security measures include SSL certificates to encrypt data transmission, regular software updates to patch vulnerabilities, and robust firewalls to prevent unauthorized access. Implementing strong password policies, using secure hosting solutions, and conducting regular security audits are important steps in maintaining a secure website.
At Superior Home Services Marketing, we take a comprehensive approach to website security for our roofing clients. We implement industry-standard SSL encryption on all sites we develop and set up automated backup systems to protect against data loss. Our team regularly updates all software components and monitors for potential security threats. We also provide guidance on best practices for maintaining the security of your website after launch. Our fully-staffed office ensures that we can quickly respond to any security concerns. “We safeguard your roofing website with the same care and attention you give to protecting your customers’ homes,” assures our owner, Bob Ottaway.
Effective web design is a powerful tool for lead generation in the roofing industry. A well-designed roofing website should guide visitors through a carefully crafted journey, encouraging them to request a quote, schedule an inspection, or make a phone call. This Forbes article highlights, “Showcasing your brand to your prospective customers is one of the most important things that you can do. By clearly establishing who you are, what you represent and what you stand for, you increase the chances of your customers buying from you.” Key design elements that boost lead generation include prominently displayed contact information, strategically placed call-to-action buttons, and user-friendly forms. Incorporating features like before-and-after galleries of roofing projects, Google Reviews, and educational content about roofing materials and processes can engage visitors and increase the likelihood of conversion.
At Superior Home Services Marketing, we specialize in creating lead-generating websites for roofing businesses. Our designs incorporate proven techniques that turn website visitors into qualified leads. We strategically place CTAs throughout the site and use features like click-to-call buttons for mobile users, making it easy for potential customers to reach out. Our team’s expertise, developed over years of focusing on the home services industry since 2008, allows us to create websites that truly resonate with your target audience. Our fully-staffed office ensures we can quickly respond to any questions or make real-time adjustments to maximize your lead generation potential. “A well-designed roofing website should work as efficiently as a perfectly installed roof, converting visitors into leads,” asserts our owner, Bob Ottaway.
Choose Superior Home Services Marketing to partner with a home services marketing agency that can truly take you to the next level. Home services trust us because home services grow with us.
We understand that you want to be careful about your business. It’s understandable to be cautious about the steps you take to improve it. That is why we want to be a resource to you and speak with you about what your options are and which of them is the best for you.
To start, we offer a free site audit. See if your website stacks up against the competition and Google’s standards. It’s key to have a website without blemishes, as any issues with your site could cost you leads. To request yours, send in your request by filling out our simple Free Site Audit Form.
Free Site Audit
