After the initial build for our website we received tremendous feedback and started seeing an increase in phone calls and people who were just finding our business for the first time. The team members at Ottaway did a tremendous job and are very easy and accommodating to work with.
Effective online advertising is crucial for roofing contractors looking to grow their business in today’s digital landscape. Pay-per-click (PPC) advertising offers a powerful way to reach potential customers actively searching for roofing services.
Roofing companies can significantly increase their visibility, generate quality leads, and boost their bottom line by leveraging platforms like Google Ads. As we explore the world of roofing PPC, you’ll discover how these strategies can transform your online presence and drive your roofing business to new heights.
“Really our favorite form of advertising these days due to its targeting, low cost, and multitude of metrics.”
We create, monitor, and optimize profitable Google Search Ad campaigns, putting your roofing services in front of customers ready to hire.
We utilize Google's Performance Max to create AI-driven campaigns that optimize your ad placement across Google's entire network, maximizing your reach and ROI.
We design and implement strategic remarketing campaigns that re-engage potential customers who have previously interacted with your website.
We develop targeted advertising campaigns on platforms like Facebook and Instagram to increase your brand's visibility and keep your roofing services top-of-mind for potential customers.
PPC advertising offers numerous advantages for roofing contractors looking to expand their customer base. A Forbes article explains, “Pay-per-click marketing is a form of digital advertising where businesses display ads on sites like Google (paid search) and Facebook (paid social) and only pay when someone clicks on the said ad. PPC ads are considered a low-cost and effective form of advertising, making them a popular choice for businesses of all sizes.”
Key Benefits Include:
At Superior Home Services Marketing, we’ve seen firsthand the impact of well-executed PPC campaigns for roofing contractors. Our team of experts works diligently to create and optimize Google Ads campaigns that drive results. We focus on creating ads that attract clicks and convert those clicks into valuable leads for your roofing business.
“Our approach to PPC for roofers combines industry expertise with cutting-edge strategies, ensuring your ads reach the right customers at the right time,” assures Superior Home Services Marketing president, Bob Ottaway, with over 25 years of experience in digital advertising.
Determining an appropriate budget for roofing PPC campaigns depends on various factors, including market size, competition, and business goals. You will have complete control over how much you want to spend.
SEMrush notes, “When you create a campaign in Google Ads, you set an average daily budget. This is what you’re comfortable spending for each campaign.” However, a minimum monthly budget of $2,500 is typically recommended for roofing contractors to see meaningful results in large markets.
Why This Investment Matters:
At Superior Home Services Marketing, we understand the unique budgeting needs of roofing contractors. Our team works diligently to maximize every dollar of your PPC budget, focusing on high-converting keywords and optimizing campaigns for the best possible performance. We continuously monitor and adjust your campaigns to ensure you’re getting the best possible return on your investment.
“We work closely with each roofing business to determine the most effective budget for their specific needs and goals,” explains company president Bob Ottaway.
While both PPC and SEO aim to improve a roofing company’s online visibility, they differ in approach and timeline.
PPC Characteristics:
SEO Characteristics:
Mailchimp.com further explains, “If you’re interested in taking a more long-term, sustainable approach, you might want to use SEO. If your goal is to increase your visibility fast, you may want to use pay-per-click marketing.”
At Superior Home Services Marketing, we believe in a balanced approach to digital marketing for roofers. We often recommend a combination of PPC and other digital marketing strategies for our roofing clients. This dual strategy ensures consistent lead flow and builds a strong foundation for long-term online success in the roofing industry.
“Our fully-staffed office allows us to provide comprehensive support for both PPC and SEO strategies, ensuring the necessary results for our roofing contractors,” states Bob Ottaway, president of Superior Home Services Marketing.
Effective targeting is crucial for the success of roofing PPC campaigns.
Key Targeting Strategies:
SEMrush Blog highlights, “Choosing the right target locations is extremely important, but location exclusion is just as crucial to the success of your campaign.”
At Superior Home Services Marketing, we employ advanced targeting techniques to maximize the effectiveness of roofing PPC campaigns. Our team continuously analyzes campaign data to identify the most effective targeting and bidding strategies for each of our roofing clients.
We also stay informed about local events and weather patterns that might impact roofing needs in your service area, adjusting campaigns accordingly to capture timely opportunities. You can also call us anytime to have us pause your ads when you’re all booked up or unavailable.
“Our targeting strategies are constantly refined based on your number of leads needed each day,” states company president Bob Ottaway.
Google Performance Max is an AI-driven campaign that can significantly enhance roofing PPC efforts. It uses machine learning to optimize ad placement across Google’s entire network, including Search, Display, YouTube, and more.
Google states, “Performance Max is the best option to use if you have specific advertising and conversion goals, such as driving online sales or lead generation.”
Benefits for Roofing Contractors:
At Superior Home Services Marketing, we’ve embraced Performance Max as part of our roofing PPC strategy with great success. Our team has extensive experience setting up and managing Performance Max campaigns, ensuring they work in harmony with other Google Ads campaigns. We carefully monitor these campaigns, making data-driven decisions to optimize performance and maximize your results.
“Our experience with Performance Max has shown its potential to improve conversions for roofing contractors significantly,” explains Bob Ottaway, company president.
PPC can be highly effective for small and local roofing businesses, often leveling the playing field with larger competitors.
Advantages for Small Roofing Businesses:
An article by Forbes notes, “Paid advertising benefits some businesses more than others and is often recommended for new startups and small businesses.” With careful management and optimization, even small roofing companies can achieve significant results through PPC advertising.
At Superior Home Services Marketing, we specialize in creating PPC strategies tailored to local roofing contractors. Our approach maximizes local visibility and drives high-quality leads, allowing even small roofing companies to compete effectively in their market. We understand local markets’ unique challenges and opportunities and use this knowledge to create highly targeted campaigns.
“We’ve helped numerous local roofers establish a strong online presence and compete effectively in their markets through strategic PPC campaigns,” emphasizes our president, Bob Ottaway.
Professional PPC management can make a substantial difference in the success of roofing advertising campaigns. PPC platforms are complex and constantly evolving, requiring expertise to navigate effectively.
According to industry expert and digital marketing pioneer Neil Patel, “The main PPC campaign management responsibilities are analyzing and optimizing your PPC ads. This includes analyzing data, identifying trends, and improving the ads.”
Benefits of Professional Management:
This expertise can be time-consuming for busy roofing contractors to manage themselves.
At Superior Home Services Marketing, we bring years of specialized experience to roofing PPC management. We handle every aspect of PPC campaigns, from initial setup to ongoing optimization, allowing roofing contractors to focus on what they do best – providing excellent roofing services. Our team stays up-to-date with the latest PPC trends and Google Ads features, ensuring your campaigns leverage the most current and effective strategies.
“Our dedicated team of PPC specialists add fraud protection and customer journey tracking to all our managed campaigns,” assures Bob Ottaway, president of Superior Home Services Marketing.
Want to learn more about boosting your roofing leads? Call us at (888) 263-6206 or fill out our contact form. We’re excited to discuss your goals and explore how our PPC services can help grow your roofing business.
Choose Superior Home Services Marketing to partner with a home services marketing agency that can truly take you to the next level. Home services trust us because home services grow with us.
We understand that you want to be careful about your business. It’s understandable to be cautious about the steps you take to improve it. That is why we want to be a resource to you and speak with you about what your options are and which of them is the best for you.
To start, we offer a free site audit. See if your website stacks up against the competition and Google’s standards. It’s key to have a website without blemishes, as any issues with your site could cost you leads. To request yours, send in your request by filling out our simple Free Site Audit Form.
Free Site Audit
