After the initial build for our website we received tremendous feedback and started seeing an increase in phone calls and people who were just finding our business for the first time. The team members at Ottaway did a tremendous job and are very easy and accommodating to work with.
Effective online advertising is crucial for roofing contractors looking to grow their business in today’s digital landscape. Pay-per-click (PPC) advertising offers a powerful way to reach potential customers actively searching for roofing services. Roofing companies can significantly increase their visibility, generate quality leads, and boost their bottom line by leveraging platforms like Google Ads. As we explore the world of roofing PPC, you’ll discover how these strategies can transform your online presence and drive your roofing business to new heights.
We create, monitor, and optimize profitable Google Search Ad campaigns, putting your roofing services in front of customers ready to hire.
We utilize Google's Performance Max to create AI-driven campaigns that optimize your ad placement across Google's entire network, maximizing your reach and ROI.
We design and implement strategic remarketing campaigns that re-engage potential customers who have previously interacted with your website.
We develop targeted advertising campaigns on platforms like Facebook and Instagram to increase your brand's visibility and keep your roofing services top-of-mind for potential customers.
PPC advertising offers numerous advantages for roofing contractors looking to expand their customer base. This Forbes article explains, “Pay-per-click marketing is a form of digital advertising where businesses display ads on sites like Google (paid search) and Facebook (paid social) and only pay when someone clicks on the said ad. PPC ads are considered a low-cost and effective form of advertising, making them a popular choice for businesses of all sizes.” With PPC, roofing ads appear at the top of search results when potential customers are actively seeking roofing services. This immediate visibility can lead to a significant increase in website traffic and lead generation. PPC also allows for precise targeting, ensuring ads reach the right audience in specific locations. Additionally, the pay-per-click model means advertisers only pay when someone clicks on their ad, making it a cost-effective option for any roofing business.
At Superior Home Services Marketing, we’ve seen firsthand the impact of well-executed PPC campaigns for roofing contractors. Our team of experts works diligently to create and optimize Google Ads campaigns that drive results. We focus on creating ads that attract clicks and convert those clicks into valuable leads for your roofing business. “Our approach to PPC for roofers combines industry expertise with cutting-edge strategies, ensuring your ads reach the right customers at the right time,” assures our owner, Bob Ottaway.
Determining an appropriate budget for roofing PPC campaigns depends on various factors, including market size, competition, and business goals. You will have complete control over how much you want to spend. This Semrush article notes, “When you create a campaign in Google Ads, you set an average daily budget. This is what you’re comfortable spending for each campaign.” However, a minimum monthly budget of $2,500 is typically recommended for roofing contractors to see meaningful results in large markets. This investment allows for competitive bidding on essential roofing keywords and provides enough exposure to generate steady leads. It’s important to note that while platforms like Google Ads will accept lower budgets, significant returns may not be seen on smaller investments.
At Superior Home Services Marketing, we understand the unique budgeting needs of roofing contractors. Our team works diligently to maximize every dollar of your PPC budget, focusing on high-intent keywords and optimizing campaigns for the best possible performance. We continuously monitor and adjust your campaigns to ensure you’re getting the best possible return on your investment. “We work closely with each roofing business to determine the most effective budget for their specific needs and goals,” explains our owner, Bob Ottaway.
While both PPC and SEO aim to improve a roofing company’s online visibility, they differ in approach and timeline. PPC offers immediate visibility, placing roofing ads at the top of search results as soon as the campaign is live. It’s ideal for quick lead generation and targeting specific services or promotions. On the other hand, SEO is a long-term strategy focused on improving a website’s organic rankings with no need to spend money with an outside vendor. It involves optimizing the site’s content, structure, and backlink profile to enhance visibility in non-paid search results. Mailchimp.com further explains, “If you’re interested in taking a more long-term, sustainable approach, you might want to use SEO. If your goal is to increase your visibility fast, you may want to use pay-per-click marketing.”
At Superior Home Services Marketing, we believe in a balanced approach to digital marketing for roofers. We often recommend a combination of PPC and other digital marketing strategies for our roofing clients. This dual strategy ensures consistent lead flow and builds a strong foundation for long-term online success in the roofing industry. “Our fully-staffed office allows us to provide comprehensive support for both PPC and SEO strategies, ensuring the necessary results for our roofing contractors,” states our owner, Bob Ottaway.
Effective targeting is crucial for the success of roofing PPC campaigns. Geographic targeting is particularly important, as most roofing services are local. Utilizing location-based keywords like “roof repair in [City Name]” can significantly improve ad relevance. Additionally, targeting based on weather events can be highly effective for roofing companies. For example, running ads after a hailstorm can capture customers in immediate need of roof inspections or repairs. This Semrush Blog highlights, “Choosing the right target locations is extremely important, but location exclusion is just as crucial to the success of your campaign.” Demographic targeting can also be useful, focusing on homeowners or property managers who are more likely to need roofing services.
At Superior Home Services Marketing, we employ advanced targeting techniques to maximize the effectiveness of roofing PPC campaigns. Our team continuously analyzes campaign data to identify the most effective targeting and bidding strategies for each of our roofing clients. We also stay informed about local events and weather patterns that might impact roofing needs in your service area, adjusting campaigns accordingly to capture timely opportunities. You can also call us anytime to have us pause your ads when you’re all booked up or unavailable. “Our targeting strategies are constantly refined based on your amount of leads each day,” states our owner, Bob Ottaway.
Google Performance Max is an AI-driven campaign that can significantly enhance roofing PPC efforts. It uses machine learning to optimize ad placement across Google’s entire network, including Search, Display, YouTube, and more. Google states, “Performance Max is the best option to use if you have specific advertising and conversion goals, such as driving online sales or lead generation.” For roofing contractors, this means broader reach and potentially lower cost per acquisition. Performance Max can effectively showcase various roofing services and adapt to seasonal demand fluctuations. It allows for more dynamic ad creation, automatically adjusting ads to perform best across different platforms and audience segments.
At Superior Home Services Marketing, we’ve embraced Performance Max as part of our roofing PPC strategy with great success. Our team has extensive experience setting up and managing Performance Max campaigns, ensuring they work in harmony with other Google Ads campaigns. We carefully monitor these campaigns, making data-driven decisions to optimize performance and maximize your results. “Our experience with Performance Max has shown its potential to improve conversions for roofing contractors significantly,” explains our owner, Bob Ottaway.
PPC can be highly effective for small and local roofing businesses, often leveling the playing field with larger competitors. It allows smaller companies to appear alongside or even above larger roofing businesses in search results, increasing visibility to potential local customers. The ability to set specific budgets and target precise geographic areas makes PPC an accessible and scalable option for roofing businesses of all sizes. This Forbes article notes, “Paid advertising benefits some businesses more than others and is often recommended for new startups and small businesses.” With careful management and optimization, even small roofing companies can achieve significant results through PPC advertising.
At Superior Home Services Marketing, we specialize in creating PPC strategies tailored to local roofing contractors. Our approach maximizes local visibility and drives high-quality leads, allowing even small roofing companies to compete effectively in their market. We understand local markets’ unique challenges and opportunities and use this knowledge to create highly targeted campaigns. “We’ve helped numerous local roofers establish a strong online presence and compete effectively in their markets through strategic PPC campaigns,” emphasizes our owner, Bob Ottaway.
Professional PPC management can make a substantial difference in the success of roofing advertising campaigns. PPC platforms are complex and constantly evolving, requiring expertise to navigate effectively. According to industry expert and digital marketing pioneer Neil Patel, “The main PPC campaign management responsibilities are analyzing and optimizing your PPC ads. This includes analyzing data, identifying trends, and improving the ads.” A professional agency can conduct in-depth keyword research, create compelling ad copy, implement advanced targeting strategies, and continuously optimize campaigns for the best results. This expertise can lead to higher quality leads, improved ROI, and more efficient use of advertising budgets. Regular monitoring and adjustments are crucial for maintaining campaign performance, which can be time-consuming for busy roofing contractors.
At Superior Home Services Marketing, we bring years of specialized experience to roofing PPC management. We handle every aspect of PPC campaigns, from initial setup to ongoing optimization, allowing roofing contractors to focus on what they do best – providing excellent roofing services. Our team stays up-to-date with the latest PPC trends and Google Ads features, ensuring your campaigns leverage the most current and effective strategies. “Our dedicated team of PPC specialists add fraud protection and customer journey tracking to all our managed campaigns,” assures our owner, Bob Ottaway.
Want to learn more about boosting your roofing leads? Call us at (888) 263-6206 or fill out our contact form. We’re excited to discuss your goals and explore how our PPC services can help grow your roofing business.
Choose Superior Home Services Marketing to partner with a home services marketing agency that can truly take you to the next level. Home services trust us because home services grow with us.
We understand that you want to be careful about your business. It’s understandable to be cautious about the steps you take to improve it. That is why we want to be a resource to you and speak with you about what your options are and which of them is the best for you.
To start, we offer a free site audit. See if your website stacks up against the competition and Google’s standards. It’s key to have a website without blemishes, as any issues with your site could cost you leads. To request yours, send in your request by filling out our simple Free Site Audit Form.
Free Site Audit
