YOUR WEBSITE SCORECARD: PART 2
Our years of experience in optimizing websites to rank better in search engines have provided us with valuable insights. In our last newsletter on March 4th, we talked about our Best Practices Scorecard that we use with our SEO clients. It lets them see what the top performers do that helps them improve their website’s performance. In this newsletter, we’ll continue with the next item on the Scorecard:
GOOGLE BUSINESS PROFILES AND BING PLACES
- ROADMAPS: Believe it or not, you can actually help search engines find and rate your website, resulting in a higher ranking. You just need to show them the way.
- COUNTERACT SPAM: All search engines hate to be fooled by spammers, and Google and Bing are no different. We know for a fact that Google changes its algorithms (mathematical formulas) six times a day to try to prevent spamming.
- LOOKING FOR ENTITIES: An entity is any external factor that helps the search engine provide Authority for its search results. It wants to give its users the best, honest, and most real answer to their search query that it can possibly provide, and finding entities helps.
- WHAT’S AN ENTITY: BBB, associations, state licenses, chambers of commerce, brands you sell, and the Google Business Profile (GBP) and Bing Places (BP).
- OPTIMIZE YOUR GBP AND BP: Here are two entities that you have complete control over, so make them shine. Review, update and enhance weekly.
- ADD PHOTOS: People love them, and they are easy to post.
- ADD PRODUCTS: Show people what you sell and what’s on sale.
- ADD POSTS: These sunset on Google weekly, so be sure to keep up with this free place to advertise.
We can’t stress enough how much your GBP and/or BP influence your search results…and your potential customers. Next week, we’ll move to item #3 on our Best Practices Scorecard.
Onward & Upward!
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