ClickCease WHY MORTGAGE RATES AREN’T FALLING - Superior Home Services Marketing
SEO Facts, Sales Leads

09/23/25

WHY MORTGAGE RATES AREN’T FALLING

As many of you have businesses that are dependent on or very influenced by home sales, we want to provide you with some of the data that we are privy to so you can run your business more efficiently and plan for the future. Here’s the latest:

  • FED LOWERS INTEREST RATE ¼ POINT THIS WEEK: This may help some borrowers, but not homeowners.
  • MBS DEFINED: The reason mortgage rates actually increased after the prime rate reduction this week is due to what happens to a homeowner’s mortgage after the closing; it gets resold and packaged into a Mortgage Backed Security (MBS).
  • MORTGAGES AREN’T PRICED OFF THE PRIME RATE: Because of the selling of a mortgage and its repackaging into a bond, it trades like a bond at bond rates.
  • 10-YEAR U.S. TREASURY BOND RATE: This is the rate you should follow when looking at the direction of mortgage rates. This is because investors in bonds feel that this bond maturity most closely represents the life of a mortgage, since most people sell or refinance within a 10-year period.
  • INFLATION IS A FACTOR TOO: With the monthly inflation increases that the US is seeing, bond investors want to factor that into their bond purchase yield too, so they don’t lose money. That’s another contributing factor to mortgage rates not dropping with a Fed rate cut.
  • ½ POINT CUT A YEAR AGO SEPTEMBER PROVED WORTHLESS: During the two months following this cut, the 10-year treasury bill yield increased ½ percent and the mortgage rate increased ¾ percent, according to the Wall Street Journal.

What does this mean for all of us? The general state of the economy is going to rule mortgage rates, and therefore affect home sales, which then directly influence our businesses. Don’t let the forecasted two more rate cuts this year change your mindset. Stay the course of the past two years. Unfortunately, we are not out of the woods as things stand right now.

Onward & Upward!

GET YOUR WEBSITE FOUND ON THE AI MODELS: Subscribe to our SEO Booster to better your chances of getting found by the LLMs. It’s only $85/mo with no long-term contract. See attached to learn more. 

CHECK OUT OUR RECENT BLOG POSTS:

 

Superior Home Services Marketing is a US-based company providing marketing and advertising consultation to home services businesses including Roofing Contractors, HVAC, Plumbers and Electricians, all of whom need sales leads which is our principal business objective. Call for services and competitive pricing.

Superior Home Services Marketing

26677 West 12 Mile Road

Southfield, MI 48034

(888) 230-4897

Speak to a real person 9A-5P M-F ET

Industries Served

Electrician

HVAC

Moving

Plumbing

Roofing

The Latest from Superior Home Services Marketing

All Articles

Get Your Free Site Audit

Choose Superior Home Services Marketing to partner with a home services marketing agency that can truly take you to the next level. Home services trust us because home services grow with us.

We understand that you want to be careful about your business. It’s understandable to be cautious about the steps you take to improve it. That is why we want to be a resource to you and speak with you about what your options are and which of them is the best for you.

To start, we offer a free site audit. See if your website stacks up against the competition and Google’s standards. It’s key to have a website without blemishes, as any issues with your site could cost you leads. To request yours, send in your request by filling out our simple Free Site Audit Form.

Free Site Audit
Aerial view of roof with workers installing new shingles. Background element for decorative purposes only.