“UGLY” WEBSITES SELL
You’re probably thinking, I’ve had too much New Year’s Eve cheer before I’m writing this newsletter. However, that’s not the case. And, it’s not April Fools. I’m serious. We’re serious. Here’s why:
- LOST BUSINESS: We lost a piece of new business recently, and when I asked why, he told me that he liked the aesthetics of another designer more. That’s when I realized that I hadn’t explained our design strategy. Here’s a free tip.
- PURE AESTHETICS ARE YESTERDAY’S BREAKFAST: That’s not where Google is anymore. Pretty websites are like an “empty suit.” They generally don’t rank well.
- WHY DOES Google’s SNIFF TEST MATTER? As the most used search engine in the world, what they want is the only thing that matters…if you want sales leads.
- DESIGN YOUR WEBSITE FOR SALES LEADS: You see it frequently: the spinning numbers…the pop-ups… the drone video. Is that helpful content for a prospect who’s looking for information to possibly buy services from you?
- ANSWER THEIR QUESTIONS TO MEET THEIR NEEDS: With Google’s “Helpful Content Update” of August 2022 now part of their basic ongoing machine ranking, your site must meet their guidelines for High-Quality Content.
- SITES FULL OF HELPFUL CONTENT WIN: To get sales leads, your site must get traffic to it. To get that traffic, your site has to be on Page One of Google for as many keyword phrases as possible. To do that your site must satisfy the Google guidelines. Our “ugly” sites do, as do most high-ranking sites.
- DESIGN FOR THE CUSTOMER FIRST: Give them the facts to help them make decision…to hopefully hire you!
Onward & Upward, and Happy New Year!
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