LEADS NOW? HERE YOU GO!
When we get calls for consulting, it’s always about sales leads. And why not? That’s what keeps a business going. Here are our recommendations for leads immediately:
- USE GOOGLE ADS: Your website needs to appear where people who are in the market to purchase soon are looking.
- LOW COST LEADS: It is possible with Google Ads now when they are set up properly.
- BUY CONVERSIONS. NOT CLICKS: The old Google is gone, now with billions of pieces of data and their AI turned on, you are getting the best prospect possible for your ad at the time of the click.
- SPY ON COMPETITORS WEBSITE DOMAINS TOO: This allows Google to look at the traffic your competitor’s sites are getting and use it to improve your lead quality.
- ENHANCED CONVERSIONS: Now available when implemented, this feature enables Google to improve bidding for your leads by capturing “hashed” first-party data about all of the people who click. It’s all new!
- FRAUD PROTECTION: Make sure you or your Google Ads consultant sets this up to monitor your Google Ads account to save you from tons of foreign spammers who will run up your bill.
- TOTAL LEAD TRACKING: Ask your consultant to add this to connect the dots using all the data that is available to help you better assess your advertising campaign(s).
- DO NOT USE FACEBOOK: This is a great “awareness” vehicle, but it is not as efficient in getting contractor sales leads as Google Ads.
- DO NOT USE LINKEDIN: Way too expensive, and you cannot daypart your advertising. It must run 24 hours. Inefficient unless you are selling online.
We’ve been at this for nearly 15 years working with businesses of all kinds and sizes. You can trust our priceless extra of experience.
Onward & Upward!
Check out: https://detroitseocompany.com/blog/seo-facts/sales-leads-still-begin-with-a-website/
