How Buying Paid Leads Hurts You
Our phones are ringing off the hook. “Do you sell leads?” Yes, it’s that time of year when business slows down for many, and you need “instant sales.” The problem is that there are few quality paid sales leads from what disgruntled owners who have bought them recently tell us, and those are only converting at a 3% rate. Here’s what you should consider:
- YOU’RE PAYING FOR SOMEONE ELSE’S ADVERTISING: Whoever you’re buying leads from had to advertise to get those leads. It makes no sense to help them build their brand at the expense of your own.
- PROSPECTS HAVE NO IDEA WHO YOU ARE: When you follow up on the paid lead, the prospect is understandably unfamiliar with your business. You have to do the qualifying as a stranger to keep them on the line.
- TEMPORARY FIX AT BEST: As soon as the names that you bought run out, you have to pay for more. Again, you hurt yourself by not building your own brand.
- FALSE SECURITY BLANKET: Paying for leads may seem comforting as you look at all the names you are getting, but keep track, see if they convert.
- WHY NOT TAKE CHARGE? Run your own digital advertising campaigns. Put your name on Page One of Google. Build your brand with every ad.
- STEAL BUSINESS FROM YOUR COMPETITORS WITH GOOGLE ADS: This new feature is amazing and available on some campaigns.
- BENEFIT FROM AI: Now, most of the digital ad companies have AI built into their platforms, so you get more conversions at a lower cost.
If you need leads right now, digital advertising is the best way to go. Ask your agency or webmaster for their help. If you don’t have one, let us fill you in. It’s a smart move.
Onward & Upward!
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