HOUSING FREEZE THAWING. IS HOME SERVICES NEXT?
It looks like the housing market freeze is starting to thaw. Let’s take a look and see how you can benefit. As always, our intent is for you to be prepared and get leads. In brief:
- EXISTING HOME SALES UP: 2% in July on a seasonally adjusted basis.
- WHY ARE SALES UP? The pace of home-price growth is slowing. Prices are falling in much of the country.
- MORTGAGE RATES ARE EASING SLIGHTLY: 6.58% on 30-year as of 8/21/25.
- UNSOLD HOME INVENTORY HIGH: This reflects unsold new and existing homes and is at the highest level since November 2019.
- MORE THAN 20% OF SALES HAD SOME KIND OF PRICE CUT IN JULY: This reflects falling sales prices, especially in the Sunbelt.
- WORST HOUSING MARKET IN THE US: Cape Coral, Florida, with 12,000 homes for sale.
- FIRST-TIME BUYERS ACCOUNTED FOR 28% OF PURCHASES: This was down from June and July of last year.
- MEDIAN HOME SALES PRICE IN JULY: $422,400.
This is certainly great news for all of you in the home services businesses of roofing, electrical, plumbing and HVAC; however, the number of homes selling is still small on a historical basis, so you must be prepared. That means if you’re not on Page One of a search, either by SEO or Google Ads, you still probably won’t get a lead. But it’s not rocket science, you can do it. We do it for our award-winning clients every day.
Onward & Upward!
Check Out Our Recent Blog Posts:
- HOW TO GET MORE ROOFING LEADS WITH PAY-PER-CLICK ADVERTISING
- PRICING FOR TODAY’S CONSUMER
- THE ROLE OF MEASURABLE RESULTS & ROI IN HOME SERVICES MARKETING
