Bob Ottaway

It’s a holiday week, so we’re keeping it short; however, don’t ignore this important graphic:   Switching SEO agencies can prove to be a long-term issue as the graph above shows. When one of our West Coast clients (Client...

We’ve never encountered this before, but it’s happening. Be prepared.  The facts: METRO CLIENT: Good-sized client in the biggest market in the US with a big budget. GETTING TONS OF PHONE CALLS “LOOKING FOR JOBS”: The Google ads did...

All of you are directly affected by residential home sales.  We had anticipated 6 rate cuts this year, which would have had a direct impact on mortgage rates and, subsequently, home sales. However, the current outlook suggests we might...

It’s the talk of Wall Street.  It’s the talk of millions of Americans every day.  When can we buy a house? When will mortgage rates dip so we can afford a house?  If your business is dependent on any...

It’s such a simple question, but the answer is often so difficult. Here are the questions you should be asking yourself: WHERE ARE MY SALES PACING? Is my company on trend? If not, how far below?  And for how...

People love to speculate.  People love to predict change.  People love to predict SEO is dead.  Don’t believe a word of it.  Here’s why:  BUSINESS WILL GO ON:  Regardless of how a website search is “returned,” that is, how...

There’s a lot of chatter out there about AI and how it’s going to change how customers find your business.  Here are some answers to the questions we get asked the most:   WHAT SHOULD I DO ABOUT MY...

Google’s annual developers conference was held this past Tuesday, May 14, 2024. There were over 100 announcements. We’ll break down the most important ones influencing your business and your sales leads. We’ll take it a step at a time,...

We’ve been optimizing websites since 2006 and writing these newsletters just about every week to help you with more leads for your home services business.  But we rarely share our personal feelings about SEO with non-clients.  Today we will,...

Thousands of sites were delisted or dropped in ranking in the most recent Google core update that was completed on April 19th.  It was one of the most sweeping updates in years.  If your site took a hit in...