Search Engine Optimization built for organic lead generation by getting your website to the top of Google search results.
Web Design
WordPress-built website designed to maximize traffic and provide a top-quality user experience to bring you more leads.
Google Ads
Our digital advertising services get you to the top of Google’s Search Results quickly stressing clicks and conversions.
No Contract SEO
We never lock you into a long-term contract because we believe our work, and all the leads you’ll get, is reason enough to stay.
Billboards
Get people in your area to see your brand and give you a call with our billboard design and buying services.
Coupon Books
We handle the designing of the layout as well as buying the spot in the coupon book to get more people calling your company.
Google Guaranteed
This is a way to directly get leads from Google. We help with the setup and management of the campaign.
Social Media
Platforms like Facebook and LinkedIn are great tools for getting more attention to your brand. We write content and can even set up your pages.
Home Services Marketing FAQs
What is Home Services Marketing and Why is it Important?
How Can Marketing Tailored for Home Services Differ from General Marketing?
Which Marketing Strategies are Most Effective for Home Service Businesses?
How Can Digital Marketing Drive More Leads for My Home Service Business?
What Role Does Local SEO Play in Attracting Customers for Home Services?
Are Online Reviews and Reputation Management Critical for Home Service Businesses?
How Can I Differentiate My Home Service Business from Competitors Through Marketing?
Do Home Service Businesses Benefit More from Organic Search or Paid Advertising?
Our Home Services Marketing Services
Search Engine Optimization: Want your business to pop up first when people search for home services on Google? That's what we do with Search Engine Optimization, or SEO. Through writing and rewriting content on your website, managing your Google Business Profile, handling your social media, and updating your website layout, we help get your business at the top of search results like “roofers near me”, “plumbers near me”, and more, so that customers can find you easily.
Digital Advertising: We can get your home services business on the top of Google immediately with digital advertising. We create online ads that get in front of people just when they're looking for the services you offer. Our expertise gives us the knowledge of how to best utilize Google’s software to get you the most calls for your budget.
Website Design: Think of your website as your business's online storefront. It's where people go to learn more about what you offer. We build websites that look sharp and are easy for your customers to use. We understand that if they like what they see, they'll be more likely to call and book your services.
Traditional Advertising: While online advertising may be where people are going more and more, traditional advertising still has its place. Billboards and marriage mail (The coupon flyers that you receive in the mail) are a great way to get your name out and put your brand in front of people. Combined with digital advertising, this can be a great way to get calls.
What is Home Services Marketing, and Why is it Important?
Marketing is creating, delivering, and communicating value to customers, leading to strong relationships and driving leads. In the context of home services, marketing revolves around both getting your brand in front of the right people and convincing people that your services are right for them. Marketing can generate leads, increase brand awareness, and establish your business as the go-to choice for homeowners in the market. This provides both short-term and long-term success, if done properly by the experts. Forbes emphasizes, “Having a strong online presence, particularly a website, can be make or break for generating more revenue.”
At Superior Home Services Marketing, we've tailored our marketing strategies to focus on these specific requirements. Based in Southfield, Michigan and working with home services since 2008, we've gained key experience with the world of home services marketing. We recognize that a well-executed marketing plan can be the bridge between homeowners and the essential services they require. Through our sterling service, we have assisted hundreds of businesses in connecting with potential clients, turning inquiries into leads. "In an industry where customers need fast solutions, a strong online presence can make all the difference," states our owner, Bob Ottaway.
How Can Marketing Tailored for Home Services Differ from General Marketing?
General marketing aims to appeal to a broad audience, often focusing on branding, product differentiation, and creating lasting impressions. Home services marketing, on the other hand, leans heavily on trust, urgency, locality, and the assurance of quick, reliable service. For your home services company, you need leads. Your marketing plan should reflect that and focus on generating leads for you, not just getting your name out there. This Forbes article highlights, “Showcasing your brand to your prospective customers is one of the most important things that you can do. By clearly establishing who you are, what you represent and what you stand for, you increase the chances of your customers buying from you.”
Superior Home Services Marketing emphasizes these principles in all our client campaigns. Our decade-plus experience has equipped us to craft strategies that resonate with homeowners in urgent need. We aim to provide you with services that focus on getting you leads, not just raising awareness. We do this by utilizing all available tools to target people who are actively looking for a business in your industry, as opposed to targeting just anyone. "With a focus on lead generation, we make sure your marketing dollars are driving real, measurable results," highlights our owner, Bob Ottaway.
Which Marketing Strategies are Most Effective for Home Service Businesses?
For home service businesses, effective marketing strategies often include Search Engine Optimization or SEO, management of online reviews, targeted digital advertising, and traditional advertising such as billboards and direct mailers. Any advertising should include a proper website design to convert people who come to the site from your ad. According to Forbes, “One key to transforming your home services marketing is understanding your customer journey and identifying which part of that is digital and which happens offline.”
With Superior Home Marketing Services, you get a comprehensive suite of marketing services tailored for home services. From SEO to website design to digital and traditional advertising, we ensure every marketing channel is optimized for maximum impact. Unlike most agencies these days, we operate a fully-staffed office Monday to Friday from 9 AM to 5 PM ET, allowing us to answer your calls or jump on a Zoom call when needed. Plus, our flexible, month-to-month contracts allow your business to select the services that align with your unique needs without fear of being locked in. "Since 2008, we've been committed to providing home service businesses with marketing solutions that drive real results," emphasizes our owner, Bob Ottaway.
How Can Digital Marketing Drive More Leads for My Home Service Business?
Digital marketing, especially search engine optimization and online advertising through Google Ads, can significantly boost visibility and engagement for home service businesses. Search Engine Journal states, “Search marketing is 100 times more cost-efficient than other marketing strategies”. When customers need a quick fix, they often turn to online platforms to find reliable service providers nearby. With everyone going to Google, you need to be on the first page for key search results, such as “roofing companies near me”, “HVAC services near me”, and more. The reality is that people don’t scroll past the first page often, so you need to get there through search engine optimization and digital advertising.
We are equipped to harness the full potential of digital marketing for your business. Offering all of the right services, we ensure your online presence is robust, engaging, and tailored to attract potential clients. That means getting you right to the top of Google Search Results through Search Engine Optimization and Digital Advertising for a multitude of keyword phrases. "With the right mix of SEO and paid ads, we help you connect with customers who are actively searching for the services you offer," notes our owner, Bob Ottaway.
What Role Does SEO Play in Attracting Customers for Home Services?
When done right, Search Engine Optimization ensures that when customers in your vicinity search for services you offer, your business appears at the top of search results. This is done through writing new pages, rewriting content, and optimizing the design of the site. This not only drives organic traffic to your site but also boosts credibility and trust in the eyes of potential customers . That means that more people come to your site and a higher percentage of people that come to your site will call you and book your services. “46% of Google searches are for local businesses. They look for vendor suggestions and even specific business addresses,” adds HubSpot.com.
At Superior Home Services Marketing, we focus on providing a holistic SEO service that focuses on getting you leads by handling every aspect of your online presence to get you past the competition. That means writing new and rewritten content for your site and reworking the design of your site, as well as unique SEO services, such as social media management, Google Business Profile management, and more. "We take care of every element of your online presence to make sure you're capturing as many leads as possible," highlights our owner, Bob Ottaway.
Are Online Reviews and Reputation Management Critical for Home Service Businesses?
Online reviews play a massive role in building trust and converting potential customers into leads. They can even be key to Google showing your business to more customers. Potential customers heavily rely on reviews and ratings when choosing home service providers. That means you need to get more reviews, make sure your reviews are recent, and reply to all reviews, especially negative ones. This Forbes article emphasizes, “Google My Business has always been important because it's often the first thing your customers notice when they search for your business.”
A good marketing agency can assist you in generating positive reviews and managing your online reputation, ensuring any negative feedback is promptly addressed and managed, reinforcing the trust factor that's so essential in this sector. Here at Superior Home Services Marketing, we make this a snap through proprietary software to request Google customer reviews and a careful eye and a helpful hand for spotting new reviews and replying to negative ones. "We embed automatically the latest Google reviews right on every website we design to build trust with potential customers from the moment they land on your page," says our owner, Bob Ottaway.
How Can I Differentiate My Home Service Business from Competitors Through Marketing?
Differentiating in the home services market requires showcasing your unique value propositions, quality of service, expertise, and responsiveness. Using tailored messaging, visual branding, and emphasizing your unique selling points can set you apart. To do this, you need to work with the experts to determine what your positioning is, determine the right market, and execute that position in your marketing to the right audience. Google explains, “You may have designed the perfect ad, but you'll need to show it to the right people at the right time to better reach your goal.”
Differentiation through positioning is at the core of our strategies. From web design to billboard design and media buying, we craft distinctive campaigns that highlight your strengths, making sure your business stands out in a crowded marketplace. We work with you to determine what the best plan is to make your advertising the most successful in generating leads. "We take the time to understand your business's core strengths and use that insight to craft marketing that resonates with your target audience," assures our owner, Bob Ottaway.
Do Home Service Businesses Benefit More from Organic Search or Paid Advertising?
Both organic search, through SEO, and paid advertising, through Google Ads, have their benefits. While organic search builds long-term credibility and attracts consistent traffic without additional costs, paid advertising offers immediate visibility and can target specific demographics and localities. Both are key, and it is recommended to start Search Engine Optimization immediately as this can take months to have an effect, then invest in Google Ads for immediate results while your SEO marketing starts. This Forbes article notes, “PPC, on the other hand, can put your page on top of the SERPs within a day, but it has upfront costs that may dig significantly into your marketing budget.”
Our full suite of services and month-to-month contracts allow us to cover both. Our SEO services enhance your organic search presence, getting you long-term success with high organic rankings on Google, while our expertise in Google Ads ensures you gain immediate traction to supplement this. This dual strategy guarantees sustained visibility and growth for your home service business. Our policy of never locking you into a long-term contract allows you to scale your Google Ads and SEO budgets to fit your needs. "By combining paid ads for instant results and SEO for lasting impact, we create a dual strategy that drives consistent leads for your business," states our owner, Bob Ottaway.
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Get Your Free Site Audit
Choose Superior Home Services Marketing to partner with a home services marketing agency that can truly take you to the next level. Home services trust us because home services grow with us.
We understand that you want to be careful about your business. It’s understandable to be cautious about the steps you take to improve it. That is why we want to be a resource to you and speak with you about what your options are and which of them is the best for you.
To start, we offer a free site audit. See if your website stacks up against the competition and Google’s standards. It’s key to have a website without blemishes, as any issues with your site could cost you leads. To request yours, send in your request by filling out our simple Free Site Audit Form.