SEO Facts

TRUST. TRUST. TRUST What if we told you that you need a person in charge of trust and safety at your business? You’d probably laugh. But Google Search has one in Laurie Richardson, and it’s an important position. Here’s...

TUG OF WAR Our primary, overarching job is to get you more sales leads. That’s what a sales lead generation company like Superior Home Services Marketing is hired to do. Then why is it so hard? GOOGLE HAS 95%...

GET READY FOR MORE BIZ We wanted to postpone this week’s newsletter until we saw how many basis points the Federal Reserve was going to lower the Fed Funds Rate yesterday. This rate directly relates to what people pay...

GOOGLE “NO- NOs” TO SINK YOU Why does Google have so many rules? SPAM! That’s right. Spam. According to Cathy Edwards, head of User Trust for Search: “Spam is one of the biggest problems that we face… As an...

TIME TO DUST OFF YOUR WEBSITE It seems like an absolute given that we get interest and mortgage relief by September 18. As of you offer financing, your businesses are sensitive to these rates, so you will benefit shortly,...

HAPPY DAYS ARE HERE AGAIN “Happy Days Are Here Again” if you remember the song…and we feel like singing! It’s such good news that we can finally get out of the doldrums of high mortgage and interest rates that...

US HOMEOWNER DILEMMA: MOVE OR RENOVATE? And, neither looks really promising in the near term, and if repair is not paying the bills, here’s what you should do: RENOVATION: Looks like it will remain constrained. Some insights: According to...

EXCITING TIMES AHEAD! It was quite a week last week: GOOGLE LOSES ANTI-TRUST CASE: The US Department of Justice prevailed over Google’s arguments. The judge found Google to not be helpful in that it had erased thousands of emails...

“THE CONSUMER’S NOT A MORON, SHE’S YOUR WIFE”   This very famous phrase is from advertising great, David Ogilvy. While he has long since passed, his agency Ogilvy & Mather carries on today. While a Britisher who was famous...

LEADS NOW? HERE YOU GO! When we get calls for consulting, it’s always about sales leads. And why not? That’s what keeps a business going. Here are our recommendations for leads immediately: USE GOOGLE ADS: Your website needs to...